1. MANAGING MARKETING LOGISTICS Professor Chip Besio Cox School of Business Southern Methodist University

2. SIGNIFICANCE OF SUPPLY CHAIN AND LOGISTICS MANAGEMENT KEY CONCEPTS  Logistics – getting the right amount of the right products to the right place at the right time at the lowest possible cost. Logistics – getting the right amount of the right products to the right place at the right time at the lowest possible cost.  Logistics Management – the practice of organizing the cost-effective flow of raw materials, in-process inventory, finished goods from the point of origin to the point of consumption to satisfy customers requirements. Logistics Management – the practice of organizing the cost-effective flow of raw materials, in-process inventory, finished goods from the point of origin to the point of consumption to satisfy customers requirements.

3. Relating logistics management and supply chain management to supplier networks and marketing channels

4. The automotive supply chain includes thousands of firms that provide the 5,000 or so parts in a typical car

5.  Aligning a Supply Chain with Marketing Strategy Understand the Customer Understand the Supply Chain Harmonize the Supply Chain with the Marketing Strategy LOGISTICS & SUPPLY CHAIN MANAGEMENT SUPPLY CHAIN MGMT & MKT STRATEGY

6. MARKETING MATTERS IBM’s Integrated Supply Chain— Delivering a Total Solution for Its Customers

7. LOGISTICS & SUPPLY CHAIN MANAGEMENT SUPPLY CHAIN MGMT & MKT STRATEGY LO4  Dell: A Responsive Supply Chain  Wal-Mart: An Efficient Supply Chain Cross-docking

8. Supply chain managers balance total logistics cost factors against customer service factors

9. Advantages and disadvantages of five modes of transportation

10. KEY LOGISTICS FUNCTIONS IN A SUPPLY CHAIN TRANSPORTATION  Railroads Containers Intermodal Transportation Piggy-Back or Trailer on Flatcar (TOFC)

11. KEY LOGISTICS FUNCTIONS IN A SUPPLY CHAIN TRANSPORTATION  Motor Carriers  Air Carriers and Express Companies  Freight Forwarders/ Express Companies

12. KEY LOGISTICS FUNCTIONS IN A SUPPLY CHAIN TRANSPORTATION  Pipelines  Water

13. KEY LOGISTICS FUNCTIONS IN A SUPPLY CHAIN WAREHOUSING AND MATERIALS HANDLING  Storage Warehouses  Distribution Centers  Materials Handling

14. CLOSING THE LOOP: REVERSE LOGISTICS  Reverse Logistics Reverse Logistics

15. MAKING RESPONSIBLE DECISIONS Reverse Logistics and Green Marketing Go Together at Hewlett-Packard: Recycling e-Waste