1. Webinar Presentation and Research Findings March 14, 2012 Political Advertising: The Flood of 2012

2. How to Ask Questions

3. Speakers from: CBS Local Zenith Interactive Valpak Gannett Gray TV Google McClatchy AT&T Interactive Deseret Media Yahoo Yodle Centro Morris Comm. Mobile Mktg. Assoc. And 30+ more speakers! Can’t Make it to New York? Attend@Your Desk

4. Agenda  Political Advertising Ramps Up  How Political Ad Dollars Will Be Spent  Online Political Ad Spending  Q&A

5. www.borrellassociates.com Spending on 2012 Political Ads by Category Source: Larry J. Sabato’s Crystal Ball, OpenSecrets.org, Borrell Associates Inc.; 2012

6. www.borrellassociates.com Per-Voter Political Ad Spending, 1995-2012 Source: Catholic University Law Review [Vol. 58:965-1000], United States Elections Project, Larry J. Sabato’s Crystal Ball, Center for Responsive Politics, Borrell Associates Inc.; 2012.

7. www.borrellassociates.com States Projected to Receive the Most Political $ Source: University Law Review [Vol. 58:965-1000], United States Elections Project, Larry J. Sabato’s Crystal Ball, Center for Responsive Politics, Borrell Associates Inc.; 2012.

8. www.borrellassociates.com 2012 Political Ad Spending Levels by State Source: Catholic University Law Review [Vol. 58:965-1000], United States Elections Project, Larry J. Sabato’s Crystal Ball, Center for Responsive Politics, Borrell Associates Inc.; 2012.

9. www.borrellassociates.com Forecast Political Ad Spending, 2008 vs. 2012 Source: Borrell Associates Inc.; 2012.

10. www.borrellassociates.com 2012 Ad Spending Change by Media Choice Source: Borrell Associates Inc., 2012.

11. www.borrellassociates.com Total Online Political Ad Spending, 2008-2012 Source: Borrell Associates Inc., 2012.

12. www.borrellassociates.com The Political Micro-Targeting Process Source: New York Times, “Online Data Helping Campaigns Customize Ads,” February 20, 2012.

13. www.borrellassociates.com Where Consumers Get Political News Source: Pew Center 2012 Campaign News Survey, February 2012.

14. Questions?

15. © 2012 Borrell Associates Inc. All Rights Reserved. Thank You! Follow Us On Twitter @borrellassoc Like Us on Facebook: Borrell Associates Inc. Join our LinkedIn Group: Local Online Advertising Trends