1. FuW Native Advertising Advertising through information

2. What is Native Advertising Native advertising is an online adver- tising method with the natural form and function of the usual FuW- content. Therefore, similar to an advertorial, it feels less intrusive then classic paid media ads because it matches the form and function of the user experience and thus increases the likelihood of gene-rating a lead. The content of native ad formats provide an added value to the user, as opposed to a classic ad or an advertorial, which only shares the look & feel of the editorial content.

3. Teaser-Box next to daily FuW top stories Self produced, editorial and journalistic content in a Picture/Text-Teaserbox in the look & feel of FuW- Content.

4. Full Integration within FuW-Content Full text View of contents: Produced by customer and implemented by the FuW editorial staff. Implemented with: Text tagging (Indexed for FuW-Archive, Google Search) Related articles «Mehr zum Thema» Mentioned in box «New Stories» Mentioned in box «Most read» Fully multimedia enabled

5. Intergration within daily FuW-Newsletter Customer –Contents are implemented in the daily FuW- Newsletter (with approx. 11’000 Subscribers)

6. Integration bei within Google News, Twitter and Facebook Appears on Google-News thanks to fulltext tagging of the contents, as well as on twitter and facebook

7. Sustainable impact (Brand Awareness, Brand Trust) due to high reputation and credibility of FuW editorial staff Highest attention due to proximity to FuW-Content Highly flexible: content can be changed anytime during the day Great reach: content distribution via fuw.ch/Newsletter/Twitter/Google News on all platforms (desktop, mobile devices) Indexed for FuW-Archive and Google Search Intelligent content distribution of complex topics Integrated, non invasive advertising format No supression by Adblockers Fully multimedia enabled – for generating new leads and direct communication with your target group Costs: CHF 1’800.— gross/day. Attractive packages on request Your advantages

8. Content has to be economy-/finance related Contents have to be of technical nature. Native Advertising gives our partners the opportunity to present its competence in finance-/investment topics to a well-versed audience. (no PR or ad texts) Particularly suited are articles from analysts, CIOs, economists etc. The following additions are possible: neutral photos (no company logos), grafics, videos Links (to own homepage, microsite, etc.) at the end of the text Delivery deadline: 2 working days prior to publication Contact: ruedi.minger@fuw.ch +41 44 248 58 06 Requirements Native Advertising