1. Thomas Bozeman Jonathan Petrovich Patricia Lamothe iZ Tomorrow’s Technology in Today’s Cars May 7 th 2013

2. Agenda Opportunity – The Product – Competition – Market Needs – Market Segments – Market Objectives – Value Proposition Product Positioning Marketing Mix Financial Plan Conclusion Q & A

3. Opportunity: The 20/20 HUD Several heads-up displays (HUD) for cars in the market today HUD features: navigation, speed, fuel status, audio information, and the ability to auto-adjust to the brightness of the environment

4. Opportunity: Competition Direct Competitors ADD SEI Indirect Competitors Audi Mercedes BMW

5. Opportunity: Market Needs Same HUD capabilities that luxury brands offer This gap would make our product, 20/20, the only one within this segmented area A digital HUD system is not required by law to have in a car New technology trends because many people love to buy the latest and greatest thing, and to stay current with the market Security is important today due to increased accidents on the roads

6. Opportunity: Market Segments Bohemian mix : -Ranging from students to professionals -Early adopters of new technologies Fast-track families : -35 to 54 years old -Want the best for their children -Have disposable income Up-and-Comers : -Younger, unmarried individuals with active lifestyles -Into the latest technology and have a moderate income

7. Opportunity: Marketing Objectives

8. Opportunity: Value Proposition Luxury Safety

9. Product Positioning

10. Marketing Mix: Distribution Manufacturers LCD Screen Circuit Board & Electronics Housing iZ Inc. Creation of HUD Distribution to Retailers Consumer Final Destination

11. Marketing Mix : Pricing The iZ 20/20 HUD will be priced at $200 Profit margin will be approximately $50 The survey showed that 30% of respondents were willing to spend $150- $200 on enhancing their car

12. Marketing Mix: Marketing Communications Print and Direct Marketing Magazines such as Motor Trend, Road & Track, and Car & Driver Send press cars, with the 20/20 installed, to auto-journalists for weeklong trial periods Informational booths at Best Buy and AutoZone Online Marketing Banner advertisements on high- traffic automotive websites such as jalopnik.com and autoblog.com Fully functioning website

13. Marketing Mix : Advertising Chief Marketing Officer Online Marketing/Social Media: Website traffic, banner ads Print Marketing: Magazine advertisements Business-to-Business Marketing: Demonstrate to car fleet managers the benefits of HUD

14. Financial Plan : Revenue The break-even point is expected to be reached by the first quarter of the second year

15. Financial Plan : Expense Break even point: 309 units per quarter

16. Conclusion Redefine the market Offer a level of unmatched quality Improve drivers’ safety Profit projected to begin Q1 year 2

17. Questions?