1. Unit 1_LO1 Kristina Olubaite

2. Ownership  What is the history of Celador Films? Celador was a British company, started in 1983. Under the ownership of Complete, Celador expanded its media to radios, films and international business. Few Examples: Television - All About Me BBC, The Detectives BBC, You Are What You Eat Channel 4All About MeBBCThe DetectivesBBCYou Are What You EatChannel 4 Films - Slumdog Millionaire (2009), The Descent Part 2 (2009), The Scouting Book for Boys (2010) Slumdog MillionaireThe Descent Part 2The Scouting Book for Boys Celador Radio - The Breeze (South Hampshire), The Breeze (Bristol), The Breeze (Bath), 106 Jack FM (South Coast), 106 Jack FM (Bristol), 107 Jack FM (Swindon) The Breeze (South Hampshire)The Breeze (Bristol) 106 Jack FM (South Coast)106 Jack FM (Bristol)107 Jack FM (Swindon) Celador owns 9 UK radio stations.  What larger company are they a part of? Later on Complete Communications announced its intention to sell the company. Around the same time as the sell off of Celador International and the rights and associated properties of Who Wants To Be A Millionaire? to Dutch group 2waytraffic, Celador Productions' management completed a buy out of the company. Global Light Entertainment Company.  People Paul Smith CBE, is Chairman of Celador Entertainment Limited which is the umbrella company for Celador Films, Celador Radio, Celador Theatrical and LUSAM  What is the history of Celador Films? Celador was a British company, started in 1983. Under the ownership of Complete, Celador expanded its media to radios, films and international business. Few Examples: Television - All About Me BBC, The Detectives BBC, You Are What You Eat Channel 4All About MeBBCThe DetectivesBBCYou Are What You EatChannel 4 Films - Slumdog Millionaire (2009), The Descent Part 2 (2009), The Scouting Book for Boys (2010) Slumdog MillionaireThe Descent Part 2The Scouting Book for Boys Celador Radio - The Breeze (South Hampshire), The Breeze (Bristol), The Breeze (Bath), 106 Jack FM (South Coast), 106 Jack FM (Bristol), 107 Jack FM (Swindon) The Breeze (South Hampshire)The Breeze (Bristol) 106 Jack FM (South Coast)106 Jack FM (Bristol)107 Jack FM (Swindon) Celador owns 9 UK radio stations.  What larger company are they a part of? Later on Complete Communications announced its intention to sell the company. Around the same time as the sell off of Celador International and the rights and associated properties of Who Wants To Be A Millionaire? to Dutch group 2waytraffic, Celador Productions' management completed a buy out of the company. Global Light Entertainment Company.  People Paul Smith CBE, is Chairman of Celador Entertainment Limited which is the umbrella company for Celador Films, Celador Radio, Celador Theatrical and LUSAM

3. Operating Model The operating model simply means - ‘how does the company go about making its films?’ Funding Independent Film Production A number of small independent production companies in the UK, have a wide range of different strategies how to get the money they need to make their films. Here are few of those strategies:  Initial Capitalisation – companies gets certain amount of money as a fund to use in their production. A funding might come from initial investors, bank loans, personal finance and credit cards from film makers. They could also get initial funding from a film finding body. E.g. Screen West Midlands, Lottery etc.  Project Capitalisation – meaning companies might infuse finance from the same sources as above, for a particular project. *They may be subsidiarys – when another country invests for your films or *Profits – companies will invest money of profit they already have into future productions.  Co-funding and partnership – small production companies will make a deals, with another similar, small companies in the UK. E.g. In the particular film, the only drink they will be using – coca-cola, and in this case Coca-cola’s company will invest their money into that film.  Distribution fees – distribution company might fund the project if the product will be sold to them before it’s been made, then distributor is guaranteed a final product. Pay in advance for the distribution rights.  Licensing – company may do a deal with a big production company – in return for a fee from the big company, the small company will give the big company first refusal to develop or distribute their projects. The operating model simply means - ‘how does the company go about making its films?’ Funding Independent Film Production A number of small independent production companies in the UK, have a wide range of different strategies how to get the money they need to make their films. Here are few of those strategies:  Initial Capitalisation – companies gets certain amount of money as a fund to use in their production. A funding might come from initial investors, bank loans, personal finance and credit cards from film makers. They could also get initial funding from a film finding body. E.g. Screen West Midlands, Lottery etc.  Project Capitalisation – meaning companies might infuse finance from the same sources as above, for a particular project. *They may be subsidiarys – when another country invests for your films or *Profits – companies will invest money of profit they already have into future productions.  Co-funding and partnership – small production companies will make a deals, with another similar, small companies in the UK. E.g. In the particular film, the only drink they will be using – coca-cola, and in this case Coca-cola’s company will invest their money into that film.  Distribution fees – distribution company might fund the project if the product will be sold to them before it’s been made, then distributor is guaranteed a final product. Pay in advance for the distribution rights.  Licensing – company may do a deal with a big production company – in return for a fee from the big company, the small company will give the big company first refusal to develop or distribute their projects.

4. Products Celador company also have made a lot of another films and products. Tele vision All About Me BBCAll About MeBBC The Detectives BBCThe DetectivesBBC Many Jasper Carrott stand up shows, such as Canned CarrottCanned Carrott You Are What You Eat Channel 4You Are What You EatChannel 4 It's Been a Bad Week BBC Radio 2 topical comedy starring Steve Punt, Hugh Dennis, Sue Perkins, Mitch Benn & Toby LongworthBBC Radio 2 Steve PuntHugh DennisSue PerkinsMitch BennToby Longworth The Hypnotic World of Paul McKennaPaul McKenna National LotteryNational Lottery Winning LinesWinning Lines Richard DiganceRichard Digance's Greatest Bits Commercial Breakdown Talking Telephone Numbers Winning Lines Films Dirty Pretty ThingsDirty Pretty Things (2002) directed by Stephen Frears and stars Audrey Tautou and Chiwetel EjioforAudrey Tautou Chiwetel Ejiofor Separate LiesSeparate Lies (2005) written and directed by Julian Fellowes and stars Emily Watson, Tom Wilkinson and Rupert Everett Julian FellowesEmily WatsonTom WilkinsonRupert Everett The DescentThe Descent (2006) directed by Neil Marshall and stars Shauna Macdonald, Natalie Mendoza, Alex Reid, Saskia Mulder, Nora-Jane Noone and MyAnna BuringNeil MarshallShauna MacdonaldNatalie Mendoza Alex ReidSaskia MulderNora-Jane NooneMyAnna Buring Slumdog MillionaireSlumdog Millionaire (2009) (with Fox Searchlight Pictures, Warner Bros., The Descent Part 2 (2009)Fox Searchlight PicturesWarner Bros.The Descent Part 2 The Scouting Book for BoysThe Scouting Book for Boys (2010) Celador Radio The Breeze Network The Breeze (South Hampshire) The Breeze (Bristol) The Breeze (Bath) The Breeze (Sedgemoor & West Somerset) The Breeze (Yeovil & South Somerset) The Breeze (Frome & West Wiltshire) The Breeze (Andover) The Breeze (Newbury) The Breeze (North Dorset) Jack FM Stations 106 Jack FM (South Coast) 106 Jack FM (Bristol) 107 Jack FM (Swindon)[20] The company developed from Television due to the success of programmes into other media.

5. Market Position  Movie marketing is also known as movie advertising and movie promotion.  “One of the most important indicators of the success of a movie marketing campaign is the gross box office sales from the first weekend of a movie's release.„

6. Movie by ‘Hammer Films’ Movie by ‘Celador’

7. The ratings shows that the Celador company’s movie was more popular than the Hammer’s. And if we would look at the production budget, The ‘Let Me In’ movie’s budget was $20mln. And the ‘Slumdog Millionaire’ movie’s $15mln. Still, the ‘Slumdog Millionaire’ was more popular tham ‘Let Me In’. However this does not mean that the ‘The Hammer’ is better film production company than ‘Celador’. Celador has never produced many films, but this company is quit successful in other media areas. The Hammer, has produced many movies and also other media products.

8. Competitors Celador films production is quit successful, however it’s only a small scale production company. They only have made 7 films during 10 years period. There are another production companies in the UK; DNA FILMS –“is a British film production company founded by Duncan Kenworthy and Andrew Macdonald. „ - few films they have made – ‘Never let me go’, ‘The History Boys’, ‘Love Actually’ etc.BritishfilmDuncan KenworthyAndrew Macdonald Film4 Productions – “is a British film production company owned by Channel Four Television Corporation.„ Few examples of their production; ‘Beautiful thing’, ‘A Month In The Country’, ‘Blue’ etc.Britishproduction companyChannel Four Television Corporation Sony Pictures Entertainment – “is the television and film production/distribution unit of Japanese multinational technology and media conglomerate Sony.„ Their production; “Men in Black„, ‘The Karate Kid’, ‘Stuart Little’ etc.multinationalSony Celador films production is quit successful, however it’s only a small scale production company. They only have made 7 films during 10 years period. There are another production companies in the UK; DNA FILMS –“is a British film production company founded by Duncan Kenworthy and Andrew Macdonald. „ - few films they have made – ‘Never let me go’, ‘The History Boys’, ‘Love Actually’ etc.BritishfilmDuncan KenworthyAndrew Macdonald Film4 Productions – “is a British film production company owned by Channel Four Television Corporation.„ Few examples of their production; ‘Beautiful thing’, ‘A Month In The Country’, ‘Blue’ etc.Britishproduction companyChannel Four Television Corporation Sony Pictures Entertainment – “is the television and film production/distribution unit of Japanese multinational technology and media conglomerate Sony.„ Their production; “Men in Black„, ‘The Karate Kid’, ‘Stuart Little’ etc.multinationalSony