1. South Shore Sub Shop And the use of social media in small business By Jordan LaColla & Timothy Harris

2. Facts About Social Media  64% of marketers are using social media for 5 hours or more each week  77% of the fastest growing US companies use social networking  To succeed in today's markets we need to advertise with social networking  If we don't, the companies that do will have a large advantage over us

3. Information about Facebook  How Facebook Works  A free website that allows people to connect socially with a group of "friends"  People can write comments on each others walls sharing information  People can suggest friends to other friends to expand there personal network  Facts about Facebook  Allows for a large outreach  More than 30% of all internet users access facebook.com daily facebook.com  #2 in global website traffic rankings only behind google (lAlexa.com web traffic statistics)Alexa.com web traffic statistics

4. Pros versus Cons  Pros:  Free account  Huge possible audience/customer base  Could lead to an increase in profit  Not a large risk  Can help build a community presence  Cons:  Someone would have to dedicate work time to updating the account  Possibly could fail to attract customers  Negative comments and feedback could hurt business

5. How to put Facebook into action  We first need to set up Facebook account with news and specials listed  Once we establish a small group of friends/ customers, we can easily be suggested from friend to friend  Allows us to spread from previous customers to new ones  Most kids in high school have a Facebook account and they most likely will see our page.  Friends of us on facebook can be sent exclusive coupons  Updates can be provided on restaurant/menu progress  Establish a presence in the neighborhood

6. Conclusion  Social Networking is the present and future of advertising  Our progress and success depends on our use of social networking