1. ECODESIGN – Why ?  future-orientedness of the enterprise  innovative products  improved environmental performance  improved cost structure

2. Future-orientedness of the Enterprise  actively assuming responsibility  targeted motivation of staff  improving corporate image  building up confidence and credibility in stakeholders  achieving better ratings for the enterprise (e.g. Dow Jones Sustainability Group Index)  achieving environment awards and Eco-Labeling  complying with new product guidelines (e.g.: Integrated Product Policy, IPP-Concept of the EU)

3. Innovative Products  finding innovative products through multidisciplinary work method  improving product quality  optimum adaptation of product to real customer needs  optimizing functionality of product  realizing new opportunities on the market through environmentally sound high quality products  opening up new consumer segments

4. Improved Environmental Performance  avoiding potential damage to the environment and to corporate image  reduction of material and energy input  avoiding waste, emissions or toxicity  meeting consumers' demand for environmentally sound products  complying with environmental standards  complying with legal rules and regulations  ensuring workplace safety in the enterprise

5. Improved Cost Structure  favorable product characteristics through reduction of operational costs at use stage (e.g. reduction of energy consumption)  lower overall production costs through saving on energy, auxiliary and operational materials in the enterprise  reduction of procurement costs by reducing material input in the product  avoiding or reducing costs for waste disposal