1. Monash Web Presence: Faculty of Business and Economics Thursday 23 February 2012 Presentation to By: Lisa Jane McDonald, Project Manager – Web Presence

2. Monash Web Presence: Strategic Direction Presentation to SMT 7 December 2011 Dr Ian Tebbett, Chief Information Officer Dorothy Albrecht, Executive Director - Office of Marketing and Communications

3. Monash web presence: strategic direction3 Web Presence Project  A University wide initiative – jointly driven by joint OMC and eSolutions  Medium to long-term (+3 year timeframe)  Shared ownership, in partnership with the faculties and divisions

4. Monash web presence: strategic direction4 Unified University web presence: What is it?  User-centred information architecture  Evidence based decisions  Internal/external content split  Small number of domains targeted at audiences  Single external web presence  University-wide analytics  Pool of skilled resources to build and maintain

5. Monash web presence: strategic direction5 Unified University web presence: Why?  3 rd attempt – 2001, 2006, 2011/12  Now it’s a must – the environment has changed irreversibly: –Security issues escalated (web hack May 2011) –Technology improvements –Resourcing limitations = poor governance = unmanaged risk –It is driving the business

6. Monash web presence: strategic direction6 Unified University web presence: Why?  Brand positioning: –recruitment (students and staff) –research profile  Improved user experience for audience groups –Search improvement –Consistent, up to date information

7. Monash web presence: strategic direction7 Unified University web presence: Why?  Staff productivity and efficiency  Information security: –Inaccurate, untimely poor quality content –Intellectual property protection –Damage to research reputation through operational matters being picked up by media (happening now)

8. Monash web presence: strategic direction8 Current web presence  Old way of thinking: –“Monash University has a suite of sites” –Information silos based on organisational structure –Duplication of content (risk and resourcing) –More is better

9. Monash web presence: strategic direction9 Future web presence  New way of thinking: –“a University web site with faculty and division content” –Targeted information based on user needs –Single authoritative sources of content –Written for the web

10. Monash web presence: strategic direction10 What it means: University-wide analytics  Enhanced analytics through a single account  Track the complete user journey through Monash – not possible currently  Track the benefits of our engagement strategies with customers  React quickly to real issues identified

11. Monash web presence: strategic direction11 What it means: Audience focused domains  monash.edu: –promotional site for external audiences  intranet.monash.edu –staff content, password protected  student.monash.edu –current student content, mainly password protected)  extranet. monash.edu –Password protected content for external audiences, eg contractors information, industry partners

12. Monash web presence: strategic direction12 What it means: Audience focused domains Example:  Move from www.pharm.monash.edu.au to: –monash.edu/science –intranet.monash.edu/science –student.monash.edu/science (if required)

13. Monash web presence: strategic direction13 Site maintenance: Current state  Uneven distribution of resources  Specialist skills under-resourced, eg information architecture, web content, web development  Updates are not timely or strategic  Content ownership unclear  Sites are too large to be manageable  Redundant information is not removed  Internal and external information co-exist

14. Monash web presence: strategic direction14 Site maintenance: Future state  Public (monash.edu) – OMC  OMC to deliver "whole of content" solution for external web presence – plugging into local faculty resources where currently existing  Intranet.monash.edu - Faculty/Division in partnership with eSolutions  Shift from current to future state commences with the engagement process for WPP migrations.

15. Monash web presence: strategic direction15 Barriers to success  Culture: –Inability to see audience perspective as primary –View that all information should be external –General resistance to change –Focus on own area – inability to see bigger picture  Past attempts to improve governance have failed  Intranet doesn’t have a business owner  Championing of strategy by leadership is critical

16. 28th February 2011Presentation title16