1. A warm welcome to the University of Bradford

3. By Jack Bradley University of Bradford

5. Britain:1996 1. War 40% 2. Environment 22% 3. Famine 20% 3. Poverty 20% 5. Population Growth 12% 6. Unemployment 10% 7. Third World Debt 9% 8. Drug Abuse 8% 9. Religion/Fundamentalism 7% 10. Morality 6% 10. Terrorism 6% MORI Polls Top Ten Global Concerns Britain:2001 1. Environment 33% 2. Poverty 29% 3. Famine 17% 4. Population Growth 20% 5. Third World Debt 14% 6. War / Conflict 14% 7. Natural Disasters 8% 8. AIDS / HIV 5% 8. Drug Abuse 5% 10. Morality 5% 10. Refugees 5%

6. Business as usual growth path Sustainable Development Current position INCREASEDENVIRONMENTALIMPACT INCREASED EMPLOYMENT & ECONOMIC ACTIVITY Economic Growth and Environmental Impact

8. MATERIAL EXTRACTION PRODUCTION USE END OF LIFE ECODESIGN TRADITIONAL DESIGN

9. Why Focus on Products? 93% of production materials are never used in the final product 80% of products are discarded after a single use 99% of materials used are discarded in the first six weeks

10. What are the issues?

12. Global Warming... ‘An Inconvenient Truth’ – Al Gore