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Chapter 1 Wants and Needs
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Wants & Needs What is the difference b/w what you want and what you need. You make business decision ever day Buying snack, buying lunch, going to a movie All of these transactions are a business decision
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“Wants” Wants are anything you wish you could have. Each person has wants and each person’s are different Car vs. Tuck, mountain bike vs. off-road bike, A group of people may also share the same wants. Families wanting new car, business new computer system All these types of wants are considered private.
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“Wants” Some wants are widely shared by many people These wants are no longer considered private but public wants Things like highways, drinking water, and education Federal, State, and Local governments satisfy public wants The role of wants drive our economy
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“Wants” Businesses take these wants and provide either a product or a service
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“Needs” Necessary wants are what is known as Needs Food, Shelter, Clothing are basic needs Many business respond to consumer needs by providing goods and services at reasonable prices
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Goods Goods can by physically weighed or measured Bicycles and skates are goods, as are groceries and telephones Goods satisfy your wants and needs for material things that you can see or touch
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Services Services are tasks that people or machines perform Services also satisfy some of your wants for things you cannot see or touch. Mechanics, Lawn care, cutting hair
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Unlimited Wants, Limited Resources Most people have unlimited wants for goods and services. The more money you make the more you want However few have enough resources to satisfy all of their wants
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Resources Resources are anything that people can use to make or obtain what they need or want Exp: Fuel, timber, labor, and money The problem of unlimited wants and limited resources affects individuals, companies, and nations. Resources limit the number or wants people can satisfy. Example you want a new pair of jeans and a new camera but only have money for one of them
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Resources Businesses and governments are influenced by the same problem They lack the resources to do all the things that they want to do.
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Resources People make the most of their resources by making the right choices about what to buy. The decision-making process is a step by step method to carefully consider alternatives that result in better choices.
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Decision-making Process Step 1: Identify the problem Occurs daily or comes up only a few times Step 2: List the alternatives Take the time to com up with a good range of alternatives Step 3: Determine the pros and cons Step 4: Make the best decision Rank the alternatives according to the pros and cons Step 5: Evaluate your decision Ask yourself if you made the correct decision
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Decision-making Process You may not use all of the steps of the process every time you buy something. Example buying orange juice or a new car.
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Business Whether you are deciding what movie to see or what bike to buy your wants and needs are usually satisfied by businesses A business is any activity that seeks profit by providing goods or services to others. Business provide you with necessities such as food, clothing, housing, and medical They can also provide non-necessities
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Business Businesses also provide people with the opportunity to become wealthy Exp: Sam Walton opened Wal-Mart in 1962 in Arkansas and now sells about $200 billion worth of goods
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Business Activities Business will market the products or service by deciding where to sell it and how to advertise it. But first they have test to make sure enough people will buy the product or service. Exp: taste tests A business will go through a sequence of activities when developing a new or improved product or service
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Business Activities Determine opportunities for products or services Evaluate the demand for the product or service. Will enough people buy or use it for that price Obtain funding A business will need both start up money and operating capital
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Business Activities Set up and manages all factors for producing the good or service Equipment, buildings, and raw materials Produces the good or service Markets to ensure consumers know of the good or service Keep records to satisfy government requirements, improve production and sales
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Business Motivations Why would a business or person supply the good or service Profit is the amount of money left over after a business has paid for the cost of producing its goods and services. Profit is the motivation of taking the risk to start a business. Without it the business can not survive.
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Business Motivations Businesses are profitable when sales are high and costs are kept low. When consumer’s wants and needs change then the businesses are motivated to change along with them. Companies are also motivated by competition. Competition is the contest b/w businesses to win customers. Exp: Verizon, Motorola, Sprint
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Businesses & You Business make decisions that impact you They decided what products and services to produce However you also affect businesses You decided what kind or products and services you want This is how businesses know what products or services to produce
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Consumer A consumer is a person who selects purchases, uses, or disposes of goods or services Businesses are aware of you changing needs and wants They have to keep marketing to be able to understand and change anything to keep up with these needs and wants
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You as a Wage Earner Businesses also affect you as a wage earner Businesses have to pay someone to produce the products and services This is where they hire individuals to perform the work How do businesses know how many to hire?
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Homework Homework due on Thur. Pg 14-15 #1-24
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