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Communication: Concepts and Skills Unit 9 Dr. Jules.

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Presentation on theme: "Communication: Concepts and Skills Unit 9 Dr. Jules."— Presentation transcript:

1 Communication: Concepts and Skills Unit 9 Dr. Jules

2 What are some ways that you use computers to communicate? How do you think computer technology will change communication in the future? Communication

3  Some observers also warn that popular culture has inundated the cultural environment, driving out higher forms of culture and cheapening public life.  This concern is supported by data showing that TV sets are in use in the average American home for more than seven hours a day, exposing adults and children each year to thousands of hours of trivial TV commercials, violent crime dramas, and superficial “reality” programs.  According to one story critics tell, the prevalence of so many popular media products prevents the public from experiencing genuine art. What do you think about this from our reading?

4 Will a greater reliance on CMC (Computer-mediated communication) change how we think about and engage in traditional forms of communication like interpersonal and small group communication? Communication

5 How do you adapt your CMC to make it more similar to face to face communication? Do you think that CMC is a viable alternative to face to face communication? Communication

6 Developing a media-literate critical perspective involves Description : paying close attention, taking notes, and researching the subject under study Analysis: discovering and focusing on significant patterns that emerge from the description stage Interpretation: asking and answering the “What does that mean?” and “So what?” questions about one’s findings Evaluation: arriving at a judgment about whether something is good, bad, or mediocre, which involves subordinating one’s personal taste to the critical assessment resulting from the first three stages Engagement : taking some action that connects our critical perspective with our role as citizens to question our media institutions, adding our own voice to the process of shaping the cultural environment

7 The End Thank you so much for coming to Seminar and for participating! “The news media are, for the most part, the bringers of bad news... and it's not entirely the media's fault, bad news gets higher ratings and sells more papers than good news.” Peter McWilliams


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