1. New Website Post Plan 08.2013 WSE Brazil

2. Key Steps Facebook: –Implement post plan (1 post every 2 days) –Change URL on the Facebook page description to http://future.wallstreetenglish.com.brhttp://future.wallstreetenglish.com.br Twitter: –Update URL on Twitter stream About section to http://future.wallstreetenglish.com.brhttp://future.wallstreetenglish.com.br –Replicate Facebook content using Hootsuite to publish on Twitter LinkedIn: –Implement LinkedIn Post plan & discussions on Brazil company page –Update URL on YouTube company section to http://future.wallstreetenglish.com.brhttp://future.wallstreetenglish.com.br YouTube: –Update URL on YouTube company section to http://future.wallstreetenglish.com.brhttp://future.wallstreetenglish.com.br

3. Facebook & Twitter Post Plan Key Focus: Show excitement about our new site and ask users for feedback Demonstrate new features Promote English Test Explain method Infographic about importance of English learning

4. LinkedIn Post Plan Action: Create group for Brazil on WSE page. Key Focus: Challenge LinkedIn users to see how good their English is (link to English test) Create discussion about “English in the workplace” and invite users to share stories about their own experiences Create discussion about English as the global language and how they think having a global language of communication can enhance business

5. Objective: Drive Traffic Social Channel Facebook Twitter LinkedIn Increase Social Referral Traffic to 1% Interim StepDesired Outcome YouTube Engage with Content on Social Media and click through to Website or provide feedback on the site