1. Couch Potatoes:
AM: Brandon, Emily, and Henry
PM: Tristan, Jay, and Alondra

2. Finding the Subject

3. Exercise Directions: Make two columns on your paper
Exercise Directions: Make two columns on your paper.  Label one column "Subject."  Label the other column "Verb or Predicate."  Then, write down the simple subject and simple predicate in each of the following sentences.
1. Into the classroom ran the cat. 2. Was the bird a household pet? 3. Will you help me with the chores? 4. A crash was heard in the back of the room. 5. There will be fifty children on the field trip.

4. Answer:
Into the classroom ran the cat. Simple subject: cat Simple predicate or verb: ran
2. Was the bird a household pet? Simple subject: bird Simple predicate or verb: was
3. Will you help me with the chores? Simple subject: you Simple predicate or verb: will help
4. A crash was heard in the back of the room. Simple subject: crash Simple predicate or verb; was heard
5. There will be fifty children on the field trip. Simple subject: children Simple predicate or verb: will be

5. Quick Quiz:
6. Have you written your essay for the school yet? 7. The dog was lying next to the bed. 8. Few of the students knew the answer to that test question. 9. Here is the answer. 10. The kind of decorations at the party will depend on the children.

6. Answer:
6. Have you written your essay for school yet? Simple subject: you Simple predicate or verb: have written
7. The dog was lying next to the bed. Simple subject: dog Simple predicate or verb: was lying
8. Few of the students knew the answer to that test question. Simple subject: few Simple predicate or verb: knew
9. Here is the answer. Simple subject: answer Simple predicate or verb: is
10. The kind of decorations at the party will depend on the children. Simple subject: kind Simple predicate or verb: will depend

7. Bathroom Break
Get out agenda…

8. Homework:
Study influential people in American history and finish up test questions…due Tuesday!
Study grammar paste-its for test on 11/16!
“Zlateh, the Goat” essay must be finished by Monday. We will type it up Monday!

9. 8
propaganda
techniques
used by advertisers 9

10. What is propaganda? 10

11. Silently read this to yourself.
Propaganda, simply put, is the manipulation of public opinion. It is generally carried out through media that is capable of reaching a large amount of people and effectively persuading them for or against a cause. The exact meaning of propaganda is constantly debated, however, and no specific definition is completely true. Some argue that any persuasive communication is propaganda, while others hold that propaganda specifically alters political opinions. However, it is doubtless that propaganda is material which is meant to persuade or change public opinion, and though it often varies in form and technique it always serves the same purpose. Propaganda is communication for the purpose of persuasion.
Silently read this to yourself.
Write a definition of propaganda in your own words.
Think of a recent commercial you have seen which
uses propaganda and write about it. Explain why it is
an example of propaganda. 11

12. Why do you think the use of propaganda has grown
Propaganda, although it has existed almost indefinitely, has grown immensely during the past few centuries. Although evidence of intentional propaganda can be traced back as far as ancient Greece, the advent of communication media on a larger scale has exponentially increased its usage. After the invention of the printing press, it became possible to quickly and easily produce posters and books. Prior to this development, however, the majority of propaganda was spread by word of mouth. The printing press enabled the propagandist to quickly produce mass amounts of posters with one intended effect, a form of propaganda much less risky and difficult than oral communication.
Before you read:
Why do you think the use of propaganda has grown
Tremendously in the past few centuries?
Now, read and see if you came up with the
same reasoning! 12

13. Bandwagon
This technique tries to persuade everyone to join in and do the same thing.
The text on the image showing a group of people with one person excluded is a clear example of the bandwagon technique. 13

14. An important person or famous figure endorses a product.
Testimonial
An important person or famous figure endorses a product.
Athletes are popular candidates for testimonial.
Tiger Woods is on of the top testimonial figures in sports. 14

15. Transfer
Good feelings, looks, or ideas transferred to the person for whom the product is intended.
Advertisers like to point out that you can do it (with their help).
They often focus on areas like hair loss, weight loss or personal appearance where people are self-conscious.
You can look like the people in our ads if you use our product 15

16. Repetition How many times can you use the word “Fresh?”
The product name or keyword or phrase is repeated several times.
What sort of statements is this ad making?
Are there restaurants out there that aren’t “Fresh”?
How many times can you use the word “Fresh?” 16

17. Emotional Words
Words such as luxury, beautiful, paradise, and economical are used to evoke positive feelings in the viewer.
This technique might be used more than any other.
Are you less patriotic if you don’t buy American goods? Can a Lexus make you happier than a Honda?
Playing to people’s emotions might get them to purchase products or services they might not otherwise buy. 17

18. Name-calling
Negative words are used to create an unfavorable opinion of the competition in the viewer's mind.
Who is Burger King taking a shot at here? Who is well known for having a secret sauce in their hamburgers? (McDonald’s) 18

19. Use of a product is credited for creating a positive result.
Faulty cause & effect
Use of a product is credited for creating a positive result.
Want to “Be Like Mike?” than you better drink Gatorade.
Will these shoes make you the best soccer player in the world?
Will eating “Wheaties” really improve your athletic performance? 19

20. Compare & contrast
The viewer is led to believe one product is better than another, although no real proof is offered.
The Pepsi Taste Test Challenge is a perfect example of this. 20

21. What is Propaganda?

22. Please have note cards on your desk for me to look at while you complete the next assignment!

23. Using what you know:
Turn to page 199 in your Reader’s Notebook. As you read this page:
underline 2 important facts
Circle the statement that explains why it is important to be able to spot propaganda.
Decide which propaganda technique is most effective in your opinion. Be able to justify your answer! 23

24. Using what you know:
Turn to page 200 in your Reader’s Notebook. Read the advertisement and notice the text features that are pointing out important points to consider.
Answer the first 2 questions on p. 201
Discuss your answer with your shoulder partner.
Answer the next 2 questions on p. 201
Independently complete the timed writing. 24

25. Counsel with teacher about your essay concerning “Zlateh, the Goat.”
Read book of choice
Until I call you to my
Desk!