2. I talked to some of the biggest corporations and could not even get a single sponsor for a gymnastics talent program I was running – in spite of being a three time Olympic medalist. Gervasio Deferr Men’s Vault gold medalist at the 2000 & 2004 Summer Olympics “ “

3. Problem Statement Fans Unattractive Competition Athletes Insufficient Compensation Associations Youth Problem Sponsors Unprofitable Advertising

4. Our Concept Traditional Gymnastics Gymnasts complete a pre-set routine on one specific apparatus Freestyle Gymnastics Athletes complete their freestyle routine on a spectacular terrain of trampolines, rails and plateaus The Freestyle Gymnastics World-Series Constant fan engagement 1 champion / 16 events across the world Exciting competition 16 participants per event / knockout mode Easy-to-understand grading 3 grading criteria: difficulty, execution & style More than just sports Popular music acts & social media campaign

5. Value Proposition New & exciting sports Sponsoring opportunities Platform for experimentation Attractive target audience Fans Athletes Associations Sponsors

6. Impact Spillovers to traditional gymnastics Increased TV & sponsoring revenues Sustained future of gymnastics Impact Younger & cooler image of the sport Creation of constant social media and TV following New lucrative sponsoring & TV deals Better compensation for athletes Appeal to a younger target group Easier to practice version of gymnastics

7. Financial Viability 120.000 €104.000 €> RevenuesCosts Merchandising Ticket Sales Sponsoring Broadcasting Venue Security Event Agency Athletes Marketing

8. Implementation Roadmap 08/201502/2016 02/2017 Test Event1 st Europe Series Event1 st World Series Event Event Planning Social Media Campaign 10.000 Spectators Test Event Assessment TV & Sponsoring Deals 3 Premium Sponsors Europe Series Assessment Worldwide Marketing Broadcast in 25 countries Investment risk is significantly decreased through constant testing & feedback loops

10. Financial Viability 2015 2016 20172020 2023 Revenue Streams Merchandising Earnings Net Operating Profit Event Costs Ticket Sales Sponsoring Broadcasting Venue/Location Security Event Building/Agency etc. Athletes Marketing 120.000 104.400 25.600 15.360 15.000 30.000 75.000 10.000 32.000 10.000 32.400 10.000 900.000 835.200 64.800 38.880 240.000 300.000 120.000 256.000 80.000 259.200 80.000 160.000 1.680.00 0 1.510.40 0 169.600 101.760 480.000 400.000 320.000 512.000 160.000 518.400 160.000 3.092.40 0 1.510.40 0 1.582.00 0 949.200 960.000 1.280.00 0 532.400 320.000 512.000 160.000 518.400 160.000 3.588.60 0 1.510.40 0 2.078.20 0 1.289.45 0 960.000 1.600.000 709.000 320.000 512.000 160.000 518.400 160.000 Test Event8 Europe Series Events16 World Series Events

11. Financial Viability

12. Possible Sponsorship Deals We can see the Red Bull Spirit in this idea “ “ Young dynamic people is something adidas always is interested in. “ “ Our Lifestyle marketing programs focus on expanding brand awareness through relationships with key influencers, event promotions… “ “ Freestyle Brand Core Identity Performance Style Sport Target group Create Excitement GoPro Network