1. Google Analytics & Millennium 8 th Annual MENA-IUG Conference Doha, Qatar Google Analytics & Millennium| American University of Sharjah | 19.11.2013

2. Google Analytics Defined Tracks visits to your catalogue Tracks search terms used in your catalog Tracks where visits originate from Tracks where people leave your catalogue Google Analytics & Millennium | American University of Sharjah | 19.11.2013 Identify and solve potential problems Monitor usage patterns Help with decision making

3. Google Analytics Google Analytics & Millennium | American University of Sharjah | 19.11.2013

4. Setup Google Analytics & Millennium | American University of Sharjah | 19.11.2013

5. Users Google Analytics & Millennium | American University of Sharjah | 19.11.2013

6. Tracking Code Google Analytics & Millennium | American University of Sharjah | 19.11.2013 var _gaq = _gaq || []; _gaq.push(['_setAccount', ‘UA-######-#']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })();

7. Botlogo Google Analytics & Millennium | American University of Sharjah | 19.11.2013

8. Filters Google Analytics & Millennium | American University of Sharjah | 19.11.2013

9. Filters Google Analytics & Millennium | American University of Sharjah | 19.11.2013

10. IP Filter Google Analytics & Millennium | American University of Sharjah | 19.11.2013

11. Regular Expressions for IP Ranges Google Analytics & Millennium | American University of Sharjah | 19.11.2013

12. Site Search Tracking Google Analytics & Millennium | American University of Sharjah | 19.11.2013

13. Site Search Settings Google Analytics & Millennium | American University of Sharjah | 19.11.2013

14. Website Search Google Analytics & Millennium | American University of Sharjah | 19.11.2013

15. Search Categories Google Analytics & Millennium | American University of Sharjah | 19.11.2013

16. The Impact of the Discovery Layer Google Analytics & Millennium | American University of Sharjah | 19.11.2013

17. Event Tracking Google Analytics & Millennium | American University of Sharjah | 19.11.2013

18. An Internet of things Google Analytics & Millennium | American University of Sharjah | 19.11.2013 Databases by Title

19. Event Category Google Analytics & Millennium | American University of Sharjah | 19.11.2013

20. Event Action Google Analytics & Millennium | American University of Sharjah | 19.11.2013

21. Event Label Google Analytics & Millennium | American University of Sharjah | 19.11.2013

22. Building URLs for Tracking Google Analytics & Millennium | American University of Sharjah | 19.11.2013 https://support.google.com/analytics/answer/1033867?hl=en http://gaconfig.com/google-analytics-event-tracking/

23. What can it tell us? Google Analytics & Millennium | American University of Sharjah | 19.11.2013

24. Patterns of Usage - Daily Google Analytics & Millennium | American University of Sharjah | 19.11.2013 7-9pm (8pm usually the tip of the spike)

25. Patterns of Usage - Weekly Google Analytics & Millennium | American University of Sharjah | 19.11.2013 Su M Tu W Th Fr Sa

26. Where are our users from Google Analytics & Millennium | American University of Sharjah | 19.11.2013

27. Questions Google Analytics & Millennium | American University of Sharjah | 19.11.2013

28. Thank you James MacDonald | Jmacdonald@aus.edu Google Analytics & Millennium | American University of Sharjah | 19.11.2013