2. Measurements in Graphics & Design UNIT 8 – Introduction to Graphics and Design

3. PICAS & POINTS  These measurements are used because in graphics you are required to work with units of measurements smaller than an inch.

4. PICAS & POINTS  Graphics and Design uses two units of measurements  Pica(P)  a unit of measurement smaller than the inch  Point(p)  a unit of measurement smaller than the pica  used in typography  for example: 12pt Times New Roman

5. PICAS & POINTS

6. Line Gauge  Measures type sizes and line lengths  Length of strokes measured in picas  If the measurement is not a whole pica, the remainder is measured in points  Ex. 8.5 pica = 8 pica 6 points  Weight of strokes is measured in points

7. Measuring Fonts  Body-height –  Ascender – the part of the lowercase letter that is above the font’s body height  Descender – the part of the lowercase letter that is below the font’s body height

9. Measuring Fonts  Type size differs depending on the function of the letters  Display Type – 14 points or larger. Should be used for headings and titles  Body Type – 12 points or smaller. Should be used for paragraphs

10. Leading (Line spacing)  The amount of space between lines of type.  Measured in points  To determine lead, draw a base line along the bottom of the body height of the letters for two or more lines of text  Measure the distance between two baselines

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