1. Copyright © 2008 Wadsworth / Ch. 11 Informative Presentations 11 Eighth Edition

2. Copyright © 2008 Wadsworth / Ch. 11 11 Iacocca & Novak, Iacocca, Bantam, 1986, p. 16

3. Copyright © 2008 Wadsworth / Ch. 11 EXXON Valdez Oil Spill Answer the following questions: --What specific things damaged EXXON’s image & credibility? --How was CEO Rawl’s presentation perceived by the public? --What should Rawl have done differently? Reuters/CORBIS

4. Copyright © 2008 Wadsworth / Ch. 9

5. Copyright © 2008 Wadsworth / Ch. 11 Informative presentation Basic types included in this text are... An oral briefing or report that promotes understanding of an idea or body of related facts. For example: --Volunteer opportunities in the Metroplex --Potential advantages of a company blog Image Source Limited/Index Stock Imagery

6. Copyright © 2008 Wadsworth / Ch. 11 Persuasive presentation Basic types included in this text are... Informative presentation A deliberate attempt to influence opinions, behaviors, and choices. For example, --Volunteer work is everyone’s duty --Company blogs should be restricted Image Source Limited/Index Stock Imagery

7. Copyright © 2008 Wadsworth / Ch. 11 Present true, honest, fair information Avoid embellishment or exaggeration Design graphics for accuracy Express ideas clearly Present objective facts Use tact Include the following characteristics... Joel Gordon

8. Copyright © 2008 Wadsworth / Ch. 11 Definition A clear, explicit statement of what something is, accompanied by one or more of the following: --Comparison or contrast --Two or more examples -- The etymology (origin or root meaning) --Synonym (similar meaning) or antonym (opposite meaning) --List of essential features

9. Copyright © 2008 Wadsworth / Ch. 11 Definition Description A tool that paints a vivid, detailed picture of the topic by using: --Concrete words (instead of dog, say “West Highland white terrier named Mischief”) --Figures of speech such as similes, metaphors & onomatopoeia (words that sound like their meaning)

10. Copyright © 2008 Wadsworth / Ch. 11 Definition Description Explanation A statement that describes the relationship between certain items: --Use with visuals & clear connecting words --For complex topics (begin with “big picture”) --If audience skeptical (begin with “lay” belief, then present the more accurate belief/theory)

11. Copyright © 2008 Wadsworth / Ch. 11 Definition Description Explanation Narration A story about real or imagined things, people, or events presented with: --Detail & enthusiasm --Probability (story is likely & easy to follow) --Fidelity (story rings true to listener experiences)

12. Copyright © 2008 Wadsworth / Ch. 9

13. Copyright © 2008 Wadsworth / Ch. 11 Introduction Body I. Main Point A. B. C. II. Main Point A. B. III. Main Point A. B. C. Conclusion © Jason Harris

14. Copyright © 2008 Wadsworth / Ch. 11 Analyze listeners Determine general topic Write exact purpose in one sentence Plan body of presentation Prepare conclusion & intro Practice with notes/visuals Preparation steps include... Anne Dowie

15. Copyright © 2008 Wadsworth / Ch. 11 Specific type of group Goal or purpose of group Size of group Characteristics of group Knowledge of group Outside the organization, determine... © Roger Persson

16. Copyright © 2008 Wadsworth / Ch. 11 How many people? Attendance by choice? What do they know about topic? Who are they? Do they know you? What is their attitude? Inside the organization, determine... Digital Vision/Getty Images

17. Copyright © 2008 Wadsworth / Ch. 11 Fits requirements of assignment Will benefit and interest your audience You already know a lot about You are interested in Select a topic that... © Jason Harris

18. Copyright © 2008 Wadsworth / Ch. 11 After hearing my presentation, the audience will… Write your purpose in a simple sentence beginning with... Sample: “After hearing my presentation, my colleagues will realize that direct access to our new Xanus-2 computer will save time, save money & impress customers.”

19. Copyright © 2008 Wadsworth / Ch. 11 Include two or more items per level Capitalize first word in each level Indent each level Use standard numbering Use parallel wording Basic outlining rules include...

20. Copyright © 2008 Wadsworth / Ch. 11 Separate storyboard for each step Title or thesis statement Sketch of planned visuals Supporting statements with sources Transition sentence at bottom Storyboards include.. Storyboards include...

21. Copyright © 2008 Wadsworth / Ch. 11 Main points are related ideas, but have no time, spatial, or causal connection. Topical For informative speeches.. For informative speeches...

22. Copyright © 2008 Wadsworth / Ch. 11

23. Topical Main points arranged by time (step-by-step, or by date). Chronological For informative speeches.. For informative speeches...

24. Copyright © 2008 Wadsworth / Ch. 11

25. Topical Chronological Main points arranged by location in space (front to back, first to third floor, or north to south). Spatial (Geographic) For informative speeches.. For informative speeches...

26. Copyright © 2008 Wadsworth / Ch. 11

27. Topical Chronological Spatial (Geographic) Main points indicate an effect- cause or cause-effect relationship. Causal For informative speeches.. For informative speeches...

28. Copyright © 2008 Wadsworth / Ch. 11

29. 11 Organization Patterns... Check answers at back of book

30. Copyright © 2008 Wadsworth / Ch. 11 Capture attention of listeners Motivate audience to listen Convince audience you are qualified Give thesis statement An introduction contains four main steps...

31. Copyright © 2008 Wadsworth / Ch. 11 Summary Closing thought or statement A conclusion contains two main steps...

32. Copyright © 2008 Wadsworth / Ch. 9

33. Copyright © 2008 Wadsworth / Ch. 11 Prepare speaking notes on note cards Practice presentation Practice using visual aids Practice using speaking notes and visual aids... © Jason Harris

34. Copyright © 2008 Wadsworth / Ch. 11 Speaking from memory Extemporaneous speaking Speaking from visuals Speaking from manuscript Impromptu speaking Methods include... Lon C. Diehl/PhotoEdit, Inc.

35. Copyright © 2008 Wadsworth / Ch. 11 11