1. Department of Management Sciences BBA (Hons) Business Analysis BBA (HONS) in Management Sciences

2. Questions of the Day What do many companies have in common in the 21 st century? Data Competitors What do they need? Analysis Efficiency

3. Commercial Bank Loan application data Approve or not approve the application? What is the credit limit / loan limit? What interest rate to charge? Loan payment data Cross-selling? Bad debt recovery? Whom to contact and how often?

4. Global Brand Who are the most profitable customers? – Young? Old? Female? What is their buying behavior? How is it changing? –Any seasonality pattern? Frequency and money amount of purchase drops? Will they buy other products also? – buy what products together? buy products related to wedding / baby /home? Which new customer segments to attract and how?

5. Chain Store

6. Majors in the MS Department BBA (Hons) Business Analysis BBA (HONS) Management Sciences Data Analysis Data Analysis Efficient Operations

7. Career Opportunities Consulting Banks Global Brands Many Others

8. Recipe for Your Success Success = Opportunity + Preparation + Passion Opportunity: You’re already at the right place, at the right time Preparation: That’s what we can work together – Gain work experience through part-time and summer jobs or internships – Develop more analytical, communication, and technology skills for your future career – Learn to work well in a team and maintain a network of contacts – Pursue a higher degree or professional certification if necessary Passion: That’s really up to you, but we will try our best to maintain your passion.

9. Are you Suitable? Analytical and Managerial Logical Mind Passion Readiness to challenge yourself Willingness to Learn Student Success is Our Success.

10. For More Information Management Sciences Website: http://www.cb.cityu.e du.hk/ms/programm es/ug/BBAMSS/ Contact: – Dr. Carrie Lin Program Leader (MS) Phone: 3442-9485; E-mail: mslincky@cityu.edu.hk Business Analysis Website: http://www.cb.cityu.e du.hk/ms/programm es/ug/BBABA/ Contact: – Dr. Iris Yeung Program Leader (BA) Phone: 3442-8556; E-mail: msiris@cityu.edu.hk