1. K-Mart SWOT Analysis Madison Allred MKTG 1030 2/23/15

2. K-mart Hours are usually 8 a.m. To 9 p.m. But are extended during holidays. Located throughout the U.S. Employee numbers vary Offer store brand (Essential home/garden) as well as exclusive celebrity clothes and “WWE” merchandise.

3. Company Mission Statement "We are committed to improving the lives of our customers by providing quality services, products and solutions that earn their trust and build lifetime relationships."

4. Strengths Year round reliable Layaway system. Store brand “Essential Home” “Essential Garden” providing quality Upgraded K-marts known as “Big K's” provide range of products for customers. Popular celebrity brand such as Vanessa Hudgens, Jaclyn Smith, John Cena, etc. Partnered with large recognizable brand “Sears”

5. Weaknesses Multiple questions asked at checkout frustrate customers. High employee turn over rate. Uncommonly short hours Priced higher than competitors (not always for better quality/same quality)

6. Opportunities Turning more K-marts into Big K's. Fine tuning “Shop Your Way” Rewards program. Increasing benefits and pay for employees

7. Threats Big competitors such as “Target” and “Walmart” Constant rumors of closing down More stores and districts closing each year.

8. Recommendations Improve customer experience with Rewards program. Report to media on closing stores and if the brand will be sold. Continue to advertise strengths.

9. Sources Farfan, Barbara. "Kmart Company Mission Statement - Vision, Headquarters and Founders Facts and Trivia of the Kmart Brand." About Money. About.Com. Web. 23 Feb. 2015..http://retailindustry.about.com/od/retailbestpractices/ig/Company- Mission-Statements/Kmart-Mission-Statement.htm McIntyre, Douglas, Ashley Allen, and Michael Sauter. Fox Business. Fox News Network, 10 Aug. 2012. Web. 23 Feb. 2015..