1. Mysuru Marathon 2015 Sponsorship Proposal
Organized by
Yellow and Red Services Pvt. Ltd
Co-Organized by
Red FM

2. Concept
Mysuru Marathon is the first running event to be organized by Yellow and Red Services Pvt. Ltd in Heritage city, Mysuru.
First edition of Mysuru Marathon is scheduled For Sunday, Dec 20th 2015
This whole Event is dedicated to a host of Philanthropic causes
5000 Runners are expected to participate under 5 main categories:
21K - Royal Run
10K - Heritage Run
5K - Goodwill Run
5K - Senior Citizen Run
5K - Clean City Students Run
Route starts and finishes at SJCE college covering the grand and famous landmarks of Mysore along the course.
Our first edition would reach up to 1 Crore people via various communication medium.
Every finisher will be honored with Medal & Certificate

3. Promoters YELLOW AND RED RED FM
Yellow and Red Services Pvt. Ltd., a Web Designing, Graphic Designing and Event Management Firm will be the organizer/promoter for this event.
Yellow and Red comes with the bagful of experience in organizing successful run of 2 editions of Ramanagara Marathon in 2014 & 2015.
RED FM
Red FM will be our co-organizer and Radio partner for the event.
Red FM 93.5 is the largest and most awarded Radio Network in India.
Our well known Red FM will cover promotions over Mysuru, Mangalore, Gulbarga and also in Bengaluru throughout the event.

4. Partners India Care Foundation www.icfn.in
Our Philanthropic Partner for the Event.
They bring in great value by bringing NGOs in and around Mysuru under one umbrella and helps them promote various cause and to raise funds through the event.
Madhuban Graphics, (Mangaluru)
One of the major Promotional Partners for the Event. Is the leading Printing and Promotional company in Mangaluru.
Madhuban Graphics team will cover printing and flexes promotional activities for Mangaluru area.

5. Supporters / Partners Mysore Athletic Association, Mysuru
SJCE College, Mysuru
Mysore University, Mysuru
Fit India Karate Foundation
Uttam Parisar Abhiyana (Waste Management), Mysuru
TrekHub Adventures India, Bengaluru
Adly Creative
One Point Solutions, Mysuru
Pomegranate Solutions, Mangaluru

6. Sponsorship Entitlements Title Sponsor (35 Lakhs)
Visibility:
Event to be promoted as ‘XYZ Mysuru Marathon 2015’
Company/brand logo displayed on registration forms – target 1,50,000 printed forms
Company/brand logo displayed on the website (expected 25 lakh hits in next 2 months)
Company/brand logo displayed official memorabilia like Medals & T-Shirts
Company/brand logo displayed on Bibs and certificates of all the runners
Company/brand logo displayed on all advertisements hoardings, Electronic and print media articles, Radio mentions, social media campaigns
Race Day – Holding areas and Race Route branding across entire course.
Company official invited to be on the stage at the pre event, event day and post event promotional activities and at the prize distribution ceremony
Company/Brand Logo displayed on posters that is planned to send to at least 1000 schools across.

7. Sponsorship Entitlements Associate Sponsor/s (20Lakhs) (not more than 2 members)
Visibility:
Company/brand logo displayed on registration forms – target 1,50,000 printed forms
Company/brand logo displayed on the website (expected 5 lakh hits in next 2 months)
Company/brand logo displayed official memorabilia like Medals & T-Shirts
Company/brand logo displayed on Bibs and certificates of all the runners
Company/brand logo displayed on all advertisements hoardings, media articles, Radio mentions, social media campaigns
Race Day – Holding areas and Race Route branding across entire course.

8. Advertising / Marketing Plans
Mobile Hoardings
Standees / Pull ups stands with volunteers at coffee joints/ similar stations, IT companies, Malls, Super Markets, School and Colleges
Standard News Paper size advertising inserts
Promotional Activities (Flash Mob, Flash Walk, Harley Davidson/ Similar Bike rides)
Customized promotional vehicle to promote the event
Video bytes by celebrities
Free Promotional Materials distributions (Key Chains, Hand bands, Caps)
SMS Marketing (~10 lakh Athletes)
Movie Theatre Ads (Bangalore, Mysuru, Mangalore and also in other metros)
* Above listed are plans for high budget advertising, Only doable depending upon the sponsorship

9. Sponsorship Entitlements Partners & Allied Services (5Lakhs) (Negotiable)
Hospitality Partner: Provides ‘in kind’ Banqueting Space, Food, and Stay for Athletes / Dignitaries; host the Press Conference(S), Pre & Post Race Party Lead Car Partner: To Pilot and Lead the Timed race categories Medical Partner : Medical facilities at the venue & race route – ambulances, doctors, nurses, first aid tents, paramedic team, medical emergency response team. Logistics Partner: To manage the transportation of event communications for Runners – running bibs, merchandise, etc. Banking Partner: To manage the financial transactions for the event – from runners, online, partners etc. Catering Partner: To cover the refreshment and catering cost. Timing Partner: To cover the cost of the RFID based timing chips used by 10K & 21K runs. Travel Partner: Providing vehicle support for participants travelling from other cities.

10. Sponsorship Entitlements Partners & Allied Services (5Lakhs) (Negotiable)
Insurance Partner: Will insure every runner in the event
Television Partner: Supports to advertise and articles on State and National level channels
Print Media Partner: Will support for the event promotion with media coverage and advertisements throughout the event.
Energy Partner: Provides energy drink and other materials related to energy stations,
Prize Money Sponsor: Sponsor the prize money for 10K, 21K run winners (With Gold plated Silver medals for 1st pLace and Silver Medals for 2nd place and Bronze plated Silver Medal for 3rd place)
Clean City Students Run Sponsor: Will be the sole sponsor for the expenses of the students aged (12 – 17) 5K run
Doctors Run Sponsor: Will be the sole sponsor for the expenses of the Doctors 5K run
Senior Citizen Run Sponsor: Will be the sole sponsors for the senior citizen 5K run
Up to 1 Crore people in the country will know about the event

11. Thank you
Yellow and Red Services Pvt Ltd #2, First Floor, Sita Ram Mandira Building Narayan Shastri Road Mysuru, Karnataka Registered Office: Geetha Mandira Extension, Ijoor Ramanagara, Karnataka web:
Contact
Manjunath Babu PH:
Vijay M R PH: