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Conferences, Incentives, and Business Events Conference Operators Network Meeting 1 October 2015
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Tonight EDC Presentation (17 August) o Background o Who I met o Themes / Other Considerations o MBIE - Convention Activity Statistics / Potential for the Coromandel o What is a Convention Bureau o Creating a Profile o Convention Bureau Proposal o Benefits for the Economy o Options EDC Feedback
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Tonight Workshop Solutions to Raising the Coromandel’s Profile Questions for Conference Operators to Consider Coromandel Convention Bureau – Partnership Structure and Funding Model Next Steps
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Conference, Incentives & Business Events EDC Presentation – 17 August 2015
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Conference Venues Flaxmill Lodge Sunlovers Retreat South Pacific Motel and Conference Centre
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Conference / Function Rooms Oceans Resort Flight Club Ballroom Tangiaro Retreat
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Corporate Visitors – 2015
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Themes Conference Ready New Venues / Owners Few bookings – mid-late April onwards Staffing Issues Suppliers and Commitment Lakes Resort
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Themes Industry Networking / Training Peak Period Team Building Activities Advertising Puka Park
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Unique Coromandel Experience ATEED – said: o 'the people, o the food, o the scenery; and o accommodation were outstanding'.
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MBIE Convention Activity – March 2015
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MBIE Stats – Potential for Coromandel 1,685,291 total delegates – 3 regions Target 1% Delegates – 16,852 extra visitors per year 1 night, 2 days - $300 per person Approximate $5,055,600 extra spend in the Coromandel
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MBIE Convention Activity – Events by Size
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Other Considerations Niche for Every Market Pauanui Lodge Pauanui Glades
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Other Considerations Transport o Ferry o Air o Take the Scenic Route
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Convention Bureau Non-profit Division of RTO or TLA Promotes it’s Discover Region National and International Profile Client Database Supports Conference and Event Planners Incentive Packages Famils Membership -v- Brand
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Creating a Profile Enhance Web Listing CINZ Membership Qualified Leads / Telemarketing Convene / Meetings Trade Shows Networking and Marketing Famils Targeted Advertising Dedicated point of contact
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Proposal
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Benefits for the Economy Longer Seasonality = More People = More Spend = More Return Keeps locals employed Viable businesses open all year round More choice for visiting absentee ratepayers Utilises conference infrastructure Not just a summer destination Visiting delegates return for leisure and recreation.
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Options to Workshop Do nothing Separate Platform – Convention Bureau Website Increased Level of Service – DC or TCDC Joint Venture with ATEED
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EDC Feedback Coromandel Profile – is it a wider issue? Is it a Council responsibility? What can conference operators do? Who will benefit directly?
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Raising the Profile Discussion: What Can Conference Operators do to Help Raise the Coromandel’s Conference Profile?
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Questions to Think About? Do conference operators want: o A conference profile to be created? o A convention bureau division to be established? o To become a financial partner? o TCDC/Destination Coromandel to do nothing?
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Partnership Structure Tiered Membership Structure Who can be a Partner? Partner Benefits Estimated Budget - $75,000 divided equally between:
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Funding Options To establish a Coromandel Convention Bureau: Current Position o 100% financial commitment – 25-30 operators Potential for EDC to Consider o Minimum 67% financial commitment – 17-20 operators
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Next Steps Finalise and send draft Partnership Structure and Funding Proposal Your Feedback and Confirmation How You Wish to Proceed – 23 October 2015 Present to Economic Development Committee to Workshop – 10 November 2015 Post EDC - Update Conference Operators
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Questions?
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