5. reframe point of view

6. a unique, concise reframing of the problem that is grounded in user needs & insights point of view: what?

8. all kinds of dirty, one kind of clean squeaky green

9. expose new opportunities by looking at things differently guide innovation efforts make sure we’ve identified something worth working on point of view: why?

11. understand the experience identify user, reveal the needs, articulate insights reframe the problem into a new point of view point of view: how?

12. understand the experience identify user, reveal the needs, articulate insights reframe the problem into a new point of view point of view: how?

14. understand the experience identify user, reveal the needs, articulate insights reframe the problem into a new point of view point of view: how?

15. (embrace video)

17. understand the experience identify user, reveal the needs, articulate insights reframe the problem into a new point of view point of view: how?

18. point of view: components user be specific need use verbs insight observation + interpretation

19. user babies in rural areas need immediate warmth in early hours insight bring warmth to the babies point of view: components

20. understand the experience identify user, reveal the needs, articulate insights reframe the problem into a new point of view part 1: saturate

21. saturation space

22. understand the experience share stories identify user, reveal the needs, articulate insights grouping : empathy maps reframe the problem into a new point of view part 1: saturate methods

24. quotes & defining words actions & behaviorsfeelings & emotions thoughts & beliefs < what we see & hearwhat we feel the user is feeling >

25. understand the experience 15 min share stories identify user, reveal the needs, articulate insights 10 min empathy maps: grouping reframe the problem into a new point of view part 1: saturate timing

27. understand the experience : share stories identify user, reveal the needs, articulate insights reframe the problem into a new point of view part 2: synthesize

28. has empathetic language about the user (think specific) identifies a need that is deep & emotional (think verb) incorporates unexpected insights (think observation + interpretation) point of view: construction

29. POV Example: User – be specific. Need – use a verb. Insight – include something unexpected/a surprise. A wellness-conscious, Zen-seeking woman needs to see a link between a product and the process that created it because for her imperfections are visual indicators of purity

30. short specific sexy point of view: tips

31. understand the experience : share stories identify user, reveal the needs, articulate insights reframe the problem into a new point of view identify & synthesize + mad lib iterations part 2: synthesis methods

32. synthesize: how?

33. identify patterns

34. isolate outliers

35. create composites

36. part 2: synthesize mad-lib user needinsight

37. part 2: synthesize mad-lib user needinsight

38. part 2: synthesize mad-lib user needinsight …NEEDS......BECAUSE...

39. POV Example: User – be specific. Need – use a verb. Insight – include something unexpected / a surprise. A wellness-conscious, Zen-seeking woman needs to see a link between a product and the process that created it because for her imperfections are visual indicators of purity. Recommended timing: Each individual creates 2 user descriptions, 2 needs, and 2 insights (10 min) Share and compare (5 min) Construct POV as a group (10 min)