1. Privacy and Free Speech: It's Good for Business Nicole A. Ozer, Esq. Technology and Civil Liberties Policy Director ACLU of Northern California Online at www.dotrights.org/businesses

2. Why Invest in Privacy and Free Speech?

3. Build Trust and Loyalty With Customers

4. In a recent survey of over 1,000 Americans: More than 50% said that online privacy was “really important”

5. Users in a 2008 study were “very concerned” about law enforcement access to data (49%) inability to delete files or records (63%) targeted advertising (68%) files used for marketing purposes (80%) files sold to third parties (90%)

6. A 2007 study concluded that users would pay $0.60 more for a $15 item in order to protect their privacy. A 2000 study estimated the total lost revenue due to privacy fears at $6 billion.

7. Why Invest in Privacy and Free Speech? Build Trust and Loyalty With Customers Protect Your Reputation and Relationships

10. Why Invest in Privacy and Free Speech? Satisfy Consumer Demands Protect Your Reputation and Relationships Avoid Expensive Lawsuits and Fines

13. Why Invest in Privacy and Free Speech? Satisfy Consumer Demands Keep Business Partners Happy Avoid Expensive Lawsuits Generate Positive Press and Build Brand

16. Why Invest in Privacy and Free Speech? Satisfy Consumer Demands Keep Business Partners Happy Avoid Expensive Lawsuits Generate Positive Press... Not Negative

18. What Can You Do?

20. Keep Users Informed Develop a Comprehensive Privacy Policy Post Your Privacy Policy Prominently Follow Your Privacy Policy Alert Users About Changes Provide Notice Before Updates

23. Protect Users While Collecting Data Collect Only Necessary Information Aggregate or Anonymize Inform Users About Data Collection Use Opt-In Before Sharing Allow Users to Correct and Delete

25. Minimize Disclosures of User Data Comply Only Where Required By Law Provide Notice and Opportunity to Contest Disclose Only Required Information Safeguard User Data Respond Quickly to Breaches Protect Users from Monitoring

28. Promote Free Speech Develop Content-Neutral Policies Protect Anonymous Speech

31. Protect Legitimate Speech Draft Terms of Service to Avoid Stifling Speech Refrain from Monitoring Speech Respect Free Speech in Takedowns Allow for Fair Use when Using DRM

34. Make Privacy and Free Speech a Priority Design for Privacy and Free Speech Build on Successes Learn From Mistakes

35. Change the System Push for Upgraded Privacy Laws Don't Get Caught Between User Demand for Privacy and Third Party Demands for Information

36. Privacy and Free Speech: It's Good for Business Online at www.dotrights.org/businesses