1. Strengths Opportunities Threats Weaknesses Monago, Rigoberto, Pedroza, Olga Rolle, Lamoure Zhang, Yiwen

2. Strengths Conveniently located at airport Open 24 hours a day, 7 days a week Provides special rates on its website Has good brand recognition Cars can be driven nationwide Opportunities Implementation of employee training programs Use of luggage carriers for persons coming directly from the airport Hire in-house drivers rather than have them outsourced Availability of new technology Purchasing of more high-end style vehicles Threats Increases in labor costs and minimum wage Cheaper rates offered by competition Manufacturer recalls on cars Having to relocate due to airport construction Shuttle transportation availability at the airport Weaknesses Overbooking of car rentals High employee turnover Offers extremely similar services as competitors Limited methods of payments are offered Presence of a few bad customer reviews Overview SWOT ANALYSIS

3. Strength Conveniently located at airport Strength Open 24 hours a day, 7 days a week Strength Provides special rates on its website Strength Has good brand recognition Strength Cars can be driven nationwide Strengths SWOT ANALYSIS

4. Weaknesses Overbooking of car rentals Weaknesses High employee turnover Weaknesses Offers similar services as competitors Weaknesses Presence of a few bad customer reviews Weaknesses Limited methods of payments are offered Weaknesses SWOT ANALYSIS

5. Opportunities Employee training programs Opportunities Use of luggage carriers Opportunities Hire in-house drivers rather than outsourced Opportunities Availability of new technology Opportunities Purchasing of more high- end style vehicles Opportunities SWOT ANALYSIS

6. Threats Increases in labor costs and minimum wage Threats Cheaper rates offered by competition Threats Manufacturer recalls on cars Threats Having to relocate due to airport construction Threats Shuttle transportation availability at the airport Threats SWOT ANALYSIS

7. Summary SWOT Summary and Recommendations While AVIS Car Rental is sitting at the second best rental car company in the industry, and has provided it customers with many products and services to choose from, there are still many more opportunities available for them to improve their business structure and possibly become the #1 company in the car rental industry. We recommend that AVIS take advantage of the points that we’ve presented for the purposes of this S.W.O.T. Analysis. SWOT ANALYSIS