1. Changing Role of Information Professionals in the 21st Century Lisa Mitnick Senior Vice-President Strategic Marketing & Business Development LexisNexis, Corporate & Federal Markets

2. 2 What will be the role of the information professional in 2003? Multiple Choice Question: No change Marginalized Knowledge management driver

3. 3 Source: Outsell Research 2001 End users are increasingly seeking information out themselves Super I-AIM™ Survey Preferred Ways To Get External Information Thinking of the information types that you rely on most for your job, indicate how you prefer to obtain the information. (Base = 6306)

4. 4 45% 23% 20% 19% 18% 17% 15% 14% 24% 25% Very ImportantExtremely Important Super I-AIM™ Survey Importance of Roles Please indicate how important it would be to have each of the following roles filled by someone in your company. (Base = 2783) Source: Outsell Research 2001 Two key end user trends: 1. Need for competitive intelligence as opposed to research 2. Need skills and resources to make the “self-service” model more effective Two key end user trends: 1. Need for competitive intelligence as opposed to research 2. Need skills and resources to make the “self-service” model more effective

5. 5 Old Model LIBRARY New Model Executive Suite Finance Sales Marketing Public Relations Legal Human Resources Business Intelligence The “library” must move to the people

6. 6 IP roles have already begun to change profoundly SOURCE: Phase 5 Research, September 2000.

7. 7 The information professional’s journey has just begun Traditional Research & Reference Value- Added Services Knowledge Management Integrated decision- support

8. Customer Value Accelerate knowledge and decisions Improve Productivity and Effectiveness Drive Competitive Advantage and Service to Customers Information Professional’s value proposition to the enterprise is three fold: … Drive return on information (ROI) and the firm’s intellectual capital

9. 9 Historic Research Service One-Size-Fits-All Department Anecdotal Solutions Customized/Personalized Total Enterprise Benchmarked/ Researched Internal Development Partnering/Affiliation Future Successful Information Professionals will need to embrace new business models

10. How do YOU help to make this a reality?  Develop new skill sets  Be open to new ideas  Manage up and down  Be consultative and creative  Focus on providing value-added solutions  Bring the library to the people  virtual librarianship Information Professionals:

11. 11 New Skills Required Source: Phase 5 Research, September 2000.

12. What is OUR Job?  Help you create winning solutions!  Provide demonstrably superior products & services!  Provide the best 24/7 support!  Offer pricing that will work!  Listen to what you tell us!