2. Ballymena

6. Town Centre Recognised as a strong retail destination Compact town centre with two shopping centres Successful mix of independent and multiples Only town in Northern Ireland to have formed a Voluntary BID Recognised in the Northern Ireland Regional Development Strategy 2015 as one of three main hubs Ballymena

8. Facts Population of town is approx 30,000 74% of the working age population is in employment Total spend in Ballymena in 2012 was £158.9m Large employers in the area include Michelin; Wrightbus; JTI; and Moy Park Ballymena

9. Retail Partnership

10. Marketing Town Pride

11. Activity – Creating an environment

12. Ballymena - villages

13. Tourism potential

14. Tourism Potential

15. Ballymena Good manufacturing base Reputation for strong retail mix Compact town centre Good leisure & sporting facilities Excellent infrastructure (30min Belfast) Good housing offer Tourism potential that is now gaining momentum