1. FOOTSTEPS to HEARTBEATS KIND-A-THON

2. WHY? Leveraging the momentum of Vadodara Marathon to evoke a spirit of kindness across the city

3. HOW? MOTIVATING runners to undertake random acts of kindness MULTIPLYING impact by sharing stories/experiences on a common digital platform

4. CHAIN OF KINDNESS ACTION kindness Smile cards Kindness booklet RAKStoriesPosters Pledge form Gift drive RESULT Love

5. SMILE KIT Random Acts of Kindness Booklet Smile Cards Pledge form Inspiring Stories Reaching out to every Barodian

6. Creating Kindness RIPPLES COMMONDIGITALPORTAL PHOTOS Sharing new IDEAS Of kindness INSPIRING STORIES Chain of Kindness INTERVIEWS

7. EXECUTION Step-4 Experience Step-3 Involve Step-2 Influence Step-1 Initiate

8. Smile kit to be prepared Digital portal for sharing stories/experiences Initial Thrust - Generate 100 odd stories ( 3 rd Feb) Launch Women’s Marathon (In forms/ Promotions/Kiosks) Step-1 Initiate

9. Promotion Focused Team effort to popularize the idea on web Word-of-mouth / Opinion Leaders Step-2 Influence

10. Large-scale media activation Audience directed messages Generating audience responses blogs/stories - “I Did It” Step-3 Involve

11. Welcoming the Change! A People/citizen driven informal revolution From transaction to transformation From expectation to experience Step-4 Experience