1. Random Acts of Kindness - Otterbein Sarah Douglas, Jordan Roberts, & Kelsey Sommers

2. Objectives Create campaign awareness; 40% campus wide Encourage participation; 20% campus wide Recruit social media participation

3. Media Publication in “Stall Stories” Otterbein 360 multi-media storymulti-media story

4. Gantt Chart Methods Jan. 24– Feb. 4 Feb. 5- 17 Feb. 18 Feb. 21 Feb. 22 Feb. 23 Feb. 24 Feb. 25 Feb. 26- March 8 Research Plan strategies and tactics Launch Facebook and Twitter YouTube contest Hand out free buttons Random Acts of Sweetness “Kick-Off Cocoa” Feature story in “Stall Stories” “Post-It Forward” “Recyclemania” partnership “Random Acts of Appreciation” “Tunnel of Hope” Final event Evaluation

5. Kick-off Cocoa

6. Post-It Forward

7. Be Kind, Recycle Students encouraged to be kind to the environment Random Acts of Kindness – Otterbein partnered with Otterbein Circle K for their Recyclemania Event

8. Random Acts of Appreciation Students encouraged to reach out to those that help them every day that may be taken for granted Staff Appreciation signs were hung for students to sign in dorms and classroom buildings

9. Tunnel of Hope: Giving Back to the Community Students encouraged to embrace volunteer opportunities All students invited to participate in Ubuntu mentoring sessions

10. Final Event

11. Social Media Testimonials “Yesterday a friend gave me a post-it from the wall. ‘Magical’ it read. Today I was inspired to do something magical. I added money to all of the expired meters in the parking lot I'm in.” “Got a Post-it from Arianne Marie Shank that said ‘you are strong’ it was so random and I really needed someone to tell me that today.” “Thank you for the sweet treat on my desk Friday! It put a smile on my face.” “I love Feb. for this reason!!”

12. Evaluation 46% Campus Awareness 34% Campus Participation 46% of students felt positive impact 82 social media followers and fans 150 buttons worn Postings received 3219 total views