1. JLTH New River Marketing Consultants Lisa Johnson Todd Mayberry Jenna Money Hanna Raven

2. “to put a burrito in the hand of every woman, man and child across this great land”

3. About Moe’s Founded in 2000 Acronym for “Musicians, Outlaws and Entertainers” Owned by Raving Brands Franchising Fee: $25,000 15 employees needed for each establishment

4. Welcome to moes ! Tex-Mex fast casual dining menu consists of burritos, tacos, quesadillas, nachos, salads, and fajitas Food is healthy Laid back atmosphere Fun menu

5. Strengths Great customer service High quality Low prices Low start up cost Fast growth Weaknesses Bad reviews on menu Brand awareness

6. Opportunities Large target market Population continually growing Low property costs Threats New style of food Direct and Indirect Competition Technology

7. Target Market College Students 18-64 year olds Families (children 17 and under)

8. The Future Location of moe’s 1580 North Franklin St. Christiansburg, VA

9. Advertising moe’s Local Television Local Radio Stations Door Hangers/Flyers Collegiate Times Billboard

10. WELCOME TO THE NEW RIVER VALLEY!!!