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Sound: Neuendorf Research
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Dr. N’s Research on Sound/Music Effects of Music Score Type on Spectator Response With FRAMES members Andrew Scheid, Matt Egizii, Alex Farmer, & others Documentary Impact: Moving Image vs. Sound Only vs. Text With Dr. Jill Rudd and FRAMES members Matt Egizii and Rachel Campbell Audio-visual Translation (AVT): Subtitling vs. Dubbing With FRAMES members Kara Rader and the late Dr. Paul Skalski Effects of a Laugh Track on Spectator Response With colleagues at Michigan State and at Cleveland State Contradictory Sound (planned) With FRAMES members Alex Farmer and Tara Burns
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Music Scoring Study #1 Paper presented to the International Society for Presence Research, Philadelphia, PA, in 2012 “Sunset Gates” short film, with three different scores: Version 1: Rock music compilation score Version 2: Orchestral score Version 3: No music n = 101 CSU students Generally, the “rock music” condition resulted in depressed (lower) emotional responses, regardless of positive/negative tone, when asked whether the film “made you feel…”
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Angry p <.10 overall Post hocs: Rock vs. Orchestral 0-10 response scale
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Surprised p <.10 overall Post hocs: Rock vs. No
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Aggressive p <.10 overall Post hocs: Rock vs. No
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Tender p <.10 overall Post hocs: Rock vs. No
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Fearful p <.10 overall Post hocs: Rock vs. Orchestral/No
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Sad p <.05 overall Post hocs: Rock vs. Orchestral
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Awestruck p <.05 overall Post hocs: Rock vs. Orchestral/No
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Disappointed p <.05 overall Post hocs: Rock vs. Orchestral
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Remorseful p <.10 overall Post hocs: Rock vs. Orchestral/No
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Anticipation p <.05 overall Post hocs: No vs. Rock/Orchestral
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Happy p = n.s. Other n.s.: Joyful Loving Optimistic Amused
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Music Score Type (Rock vs. Orchestral vs. None) did not relate to: Presence Social Richness (TPI) Social Presence-Passive interpersonal (TPI) Engagement/Mental immersion (TPI) Situational spatial (MEC) Spatial presence-self location (MEC) General evaluations of the film, e.g., Good/Bad Interesting/Boring Strong/Weak
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Music Scoring Study #2--planned “Chase Her” short film shot and edited Three genre music types to be produced by composer James Newberry: Version 1 = Romantic Version 2 = Noir/Mystery Version 3 = Action
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AVT Study (Dubbing vs. Subtitling) Paper to be presented to the International Communication Association in Puerto Rico in May 2015 FILM: “Life is Beautiful” (1997) Version 1: Dubbed to English Version 2: Italian with English subtitles n = 168 CSU students
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Dubbing vs. Subtitling NO simple, main effects differences in: Recall Visual Dialogue Narrative Enjoyment However, interactions were found with certain intercultural experience indicators...
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Visual Recall: Condition x Foreign Language Exposure p <.05
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Dialogue Recall: Condition x Foreign Language Exposure p <.10
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Enjoyment: Condition x Intercultural Exposure p <.01
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Documentary Modality Study: Paper presented to the National Communication Association, Orlando, FL, 2012 200 participants recruited from introductory courses in Communication at CSU, randomly assigned to four online conditions: Version 1: Video (n=69) Version 2: Sound-only (n=43) Version 3: Transcript (n=52) Version 4: Control Group (n=36)
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Footage of first-person source:
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“B” roll/cutaway images:
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Documentary: NO Differences among the Three Delivery Modes (Video vs. Sound Only vs. Transcript): ATP – Attitudes Toward Prisoners (17 item scale; Melvin et al.) ATP Women – Attitudes Toward Women Prisoners (17 item scale) Narrative Transportation (10 item scale; Green & Brock) Presence of several types (scales for TPI Active Interpersonal, TPI Engagement, TPI Social Richness, MECA Attention Allocation)
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Documentary: Key Differences among the Three Delivery Modes Enjoyment (13 item scale, adapted from Krcmar & Renfro) (p =.059) Video = 29.98 Sound only = 34.78 Transcript = 33.42 Total Knowledge (11 item scale) (p =.040) Video = 8.54 Sound only = 8.19 Transcript = 9.23
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Effects of a Laugh Track on Spectator Response— Two Studies Study #1—Published in 1988 in Central States Speech Journal Study #2—Published in 2009 in Journal of Broadcasting & Electronic Media Still almost the only studies published on this topic
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Laugh Track Study #1 Segment of film Nobody’s Perfekt (1981) was used in two versions: Version 1: No laugh track Version 2: Laugh track (added, edited from comedy albums by Richard Pryor) n = 94 students at Michigan State University, in groups of 3-5 Participants were video recorded as they viewed, and their “mirth behaviors” were coded
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Laugh Track Study #1--Results Impact on Perceived Funniness Ratings: Laugh Track vs. No Laugh Track had no impact Group membership had a significant impact Scene (n=6) had a significant impact Impact on Mirth Behaviors: Laugh Track produced significantly more mirth than No Laugh Track Group membership had a significant impact Scene (n=6) had a significant impact Also, there was a positive correlation (r =.66) between Scene funniness and Scene behavioral effect (effect of laugh track)
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30 Laugh Track Study #2 Experimental design: 4 episodes of Andy Griffith Each in two versions Version 1: No laugh track (serendipitous acquisition by co-investigator Jim Denny) Version 2: Laugh track Subjects = 114 students at CSU, in groups of 2-5 Subjects were video recorded as they watched the episode
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31 Total perceived funniness scores (across 20 comic points) by condition and episode Main effect for laugh track: ns Main effect for episode: F(3,106)=5.32, p=.002 Interaction effect: F(3,106)=3.06, p=.031
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32 Social presence/active interpersonal by condition Main effect for laugh track: F(1,106)=0.01, p=.91 Main effect for episode: F(3,106)=1.95, p=.13 Interaction effect: F(3,106)=4.49, p=.005
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33 Engagement Presence by condition Main effect for laugh track: F(1,106)=0.86, p=.36 Main effect for episode: F(3,106)=1.79, p=.15 Interaction effect: F(3,106)=2.78, p=.045
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Contradictory Sound (planned) A most BASIC test of whether we believe our ears or our eyes Footage shot and edited; instrument prepared Examples: Running man steps on metal plate, we hear splash Running man steps on plastic bottle, we hear glass breaking Car drives away, we hear a bus Man runs into boxes, we hear bottles
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