1. PSA Public Service Announcement Assignment

2. Definition: PUBLIC SERVICE ANNOUNCEMENT “Defined by the Federal Communications Commission as an unpaid announcement that promotes the programs of government or voluntary agencies or that serves the public interest. PSAs can be produced for television and radio broadcast.” aba.org

3. Definition: PUBLIC SERVICE ANNOUNCEMENT “Announcements that inform the public about safety and health information, community services or public affairs. Produced and programmed much like commercials, but usually not produced for profit.” PBS.org

4. Public Service Announcement: You will individually: Select a topic Research the topic Write and pitch proposal Write script Draw storyboards Direct and shoot video (if you act it must be a small part) Edit video

5. Public Service Announcement: Can be aired on our Morning Bulletin and on Student DV (cable) Can be entered in County Fair and SEVA Awards

6. PSA Examples…websites Adcoucil.org PsaResearch.org AdGalleryWhitehouseDrugPolicy.org

7. PSA Topics

8. Smoking PSA Topics Health Consequences Social Consequences Jobs-Hiring Dating

9. Drug Abuse PSA Topics Health Consequences Legal Consequences Psychological Issues

10. Prescription Drug Abuse PSA Topics Health Consequences Legal Consequences Psychological Issues

11. Personal Safety PSA Topics Tips for keeping safe from crime. How to get additional information

12. Eating Disorders PSA Topics How to identify if you Have a problem. Where to seek additional information

13. Alcohol Abuse PSA Topics

14. Depression PSA Topics Symptoms Treatable Resources for help

15. Teen Drunk Driving Consequences PSA Topics Legal consequences Deaths and injuries

16. Pollution/Littering PSA Topics

17. Campus Littering PSA Topics

18. Household Chemical Disposal

19. Pet Adoption PSA Topics

20. Steroid Use PSA Topics

21. Stereotypes PSA Topics

22. Stay in School PSA Topics

23. Peer Pressure PSA Topics

24. Domestic Violence PSA Topics

25. Runaway Hotline PSA Topics

26. Suicide Prevention Hotline PSA Topics

27. California Youth Crisis Line PSA Topics

28. Study Habits PSA Topics

29. Texting or cell phone use while driving PSA Topics Distracted Driving

30. Guidelines for using 911 (from a cell phone) PSA Topics

31. Personal Fitness PSA Topics

32. Calories of Various Foods PSA Topics

33. Healthy Eating Choices PSA Topics

34. Benefits of Breakfast PSA Topics

35. Youth Volunteerism PSA Topics

36. VolunteerMatch.org PSA Topics

37. Safety on the Internet PSA Topics

38. Online Bullying PSA Topics

39. Illegal File Sharing PSA Topics

40. Internet Addiction PSA Topics

41. Hearing Damage (Loud Music) PSA Topics

42. Goal Setting PSA Topics

43. PALS PE Personal Activity Logs PSA Topics For broadcast on Morning Bulletin

44. Student Ideas? Discuss unlisted ideas with your teacher for pre- approval PSA Topics

45. PSA Examples Successful PSAs: Tell a story Use a voiceover Gives facts Refer viewer to a resource for additional information.

46. Preproduction Teacher presents topics Teacher presents topics Students commit to one Students commit to one Student pitches idea to teacher Student pitches idea to teacher Students begin research of topic Students begin research of topic Students brainstorm ideas Students brainstorm ideas Students use organizers to identify Methods of Advertising Students use organizers to identify Methods of Advertising

47. Preproduction Team story board your ideas in pre-planning, kind of a sloppy copy! Team story board your ideas in pre-planning, kind of a sloppy copy! Gain information on camera angles and shooting choices, see lesson. Gain information on camera angles and shooting choices, see lesson.

48. Preproduction Here is an example of an A/V script Here is an example of an A/V script  Split column format  (Example: Next slide)

49. VideoAudio Seconds LS: Person #1 is lying across a glider and is talking on the phone. Then person #1 receives a text message. Narrator: “We were best friends, and we used to tell each other everything.” 5 ECU: Close up on the text message.Narrator: “Then things changed when he came into the picture” 5 MS: Person #1 is sitting on the stairs talking on the phone, camera is angled upward at the person. Narrator: “At first she was happy, and told me every detail” 5 MS:Person#1 is lying down on the stairs, the phone rings, she looks at the phone, doesn’t answer it, and tosses it away. Camera is angled downward on her. Narrator: “But then she stopped calling. When I tried to call her, she didn’t pick up.” 6 XLS: Camera is on Person #1’s house. Narrator: “She barely came to school anymore and never answered the door.” 3 MS: Person #1 drinks from a bottle. Sitting in the closet; cornered. Camera is angled downward. (Voice Over) Narrator: “What was she doing? Rumors were spreading that her boyfriend was beating her, but if that was the case wouldn’t she tell me?” 8

50. Preproduction Students draw storyboards Students draw storyboards  Students take turns drawing frames.  Each student initials the corner of the frame they drew. Storyboards are always done on national commercials and PSAs for client approval. Storyboards are always done on national commercials and PSAs for client approval.

51. Production Students shoot projects Students shoot projects Locations outside of school are more interesting Locations outside of school are more interesting Record narration track right into camera Record narration track right into camera

52. Post Production Edit Project Edit Project