1. Branding & Marketing Case-Bank Submitted By:-Kranti Sayli Sneha Uday

2. Indian National Bank Brand positioning

3. Positioning strategy Personality ‘Indian National Bank’ the name in it self suggest its association with India. India being the most stable economy during the world downturn, which is also considered as one of the fast growing economies of the world. India is perceived and associated with culture, spirituality and warmth. With confidence and trust, 87 year old branch of ‘Indian National Bank’ can differentiate it self being positioned as the bank which does not only guide but confidently opens plethora of new avenues for the world…the young world which is intelligent and intellectual.

6. A Press release to launch the ATMs It's a whole new world of experience Indian National Bank Now withdraw money within 40Seconds Greater access to your money! No ATM fees...anytime, anywhere! Even if you use another bank's ATM. Indian National Bank Customer Assistance 236-8821 1-800-860-8821 www.indiannationalbank.com c c Making Your Life Easier

7. Magazine ad to promote travel & hospitality Indian National Bank Roots you can bank on Customer Assistance 236-8821 1-800-860-8821 www.indiannationalbank.com Special tour packages For GOA & KERALA Cashless service Travel card Discounts on credit cards Dual packages Explore India With Us Our roots run deep since 1923, people have seen their money growth in INB. Now INB offers travel & hospitality packages to India. Our prudent approach to banking, solid position have puts us in a better position to serve you better.

8. Billboard-Hording to launch medical tourism Ayurveda the holy experience Indian National Bank Roots you can bank on www.indiannationalbank.com

9. Home Loan criteria Eligibility FAQ Affiliated University About Us Contact Us Web page to promote student loans Indian National Bank STUDENT LOAN -Bank’s achievements -Photo gallery -Videos -Blogs Online chat for assistance Toll free numbers across world Testimonials Event description Other products Floating ads Students accommodation Discounts for Indian students Counseling Other facilities Incredible India ads, etc. HOME | CONTACT US | ABOUT US Copyright c c MY ACCOUNT | LOGIN

10. Web page to promote student loans Indian National Bank STUDENT LOAN HOME | CONTACT US | ABOUT US Copyright c c 1.Name of applicant: Address: City: State: Pin: Phone: Mobile: Email 2.Details of branch nearest to your place of residence Branch: 3.Parent/Guardian/ Husband Relationship with applicant Occupation: annual income: Address: City: State: Pin: 4.Previous qualification examination details exam passed: Name of institute: Year of passing: 5.Course details: Course applied course duration Name of institute Address: city: State: Pin: 6.Course expenses Tuition fees: Hostel: Mess: Loan amount : 7.Name of guarantor : Occupation : Address: Submit

11. Event to attract retail customers 3Day seminar & exhibition by small retailers on retail. Inviting big industrialist to give away speech or presentation on present & future of retail. Inviting professors & educationalist. Inviting audience interested in retail. Speech by bank executives on banks policy & plans for retails. Declaration of tie ups between retail regulatory bodies or NGO’s.