1. + = ? Fancy a castle tonight? Or an igloo?

2. (Video) Note: this slide will be removed.

3. (Show the website) Note: this slide will be removed.

4. Airbnb.com Find a Place to Stay Rent from people in 30,607 cities and 192 countries.

5. Brief Founded in 2008 Based in SF Market place for unique properties Hosts can list their property for free, travelers book the property matching their requirement

6. What is interesting about the company?  Marketplace for unique properties as oppose to traditional hotels, motels, B&B  Diverse listings such as airbeds, tree house, castle, a room or entire house, or traditional places such as hotel room

7. Target Market Anyone who has place to rent, and anyone looking for a place to stay. But mostly for vacationers Average age 35 Multiple continents o Listings span 170 countries

8. Business Model fee-per-transaction model Free to list Charge host 3% of booking/rent amount Charge 6-12% to guest depending upon the reservation amount; higher the reservation amount lower the booking fee Bhavani – can you create a stacked bar chart visualizing the percentages if you have time?

9. which of their target markets supplies the revenues? Vacationers Property owners Property managers?

10. How do they reach their target customers?

11. Their use of web 2.0 elements. Travelers post reviews after staying Property owners are responsible for marketing their listings Travelers create their profile including photo and get reference from friends Owners choose who get to stay Linked to Twitter, Facebook for both host/guest

12. Any data on their key financials # of users, # of people, revenue, growth 2008 – February 2011: 1 million bookings in total 2008 - July 2011: 2 million bookings in total 10 million nights booked since founding As of July 2012 potential global market for vacation rental bookings is at least $100 billion out of people's second homes, and many times more out of people's primary homes.

13. Any data on their key financials 2

14. Any data on their key financials 3

15. Any data on their key financials 4

16. Any data on their key financials 5 Funding o 2010: investment round last year, in which it raised just $7 million o 2011: raised a $112 million round of financing investment values the company at $1.3 billion (July 2011) o ebay is worth $44 billion

17. How the site is used Airbnb is social website that connects people who have place to spare with those who are looking for a place to stay Airbnb works as mediator between two parties, handles communication, payment, between host and guest

18. Questions

19. (Instructions) Team Project #1: Research & Present an interesting dotcom...a 10 minute ‘brief’ Candidates: fab, groupon, etsy, threadless, gilt,...... yelp, kickstarter, dropbox, mint,...... What is interesting about the company? What is their target market, their business model, which of their target markets supplies the revenues? How do they reach their target customers? Their use of web 2.0 elements. Any data on their key financials, # of users,# of people, revenue, growth How the site is used. Put some wow into your presentation! Next step: Team captain sends Dr K an email with their candidate for dotcom brief –explain what’s unique or interesting about the dotcom...