2. Managing Interfirm Alliances Group project’s prensentaion(step1) Presented by: INTHAVONG Saynakhone NGO HUY Thang DETCHANTHACHACK Khamthavisay

3. Lao Brewery Co., Ltd (LBC) Three partners: –Lao government:50% –Carlsberg Asia Pte. Ltd :25% –TCC Group (Thai company) who is Carlsberg’s partner in Thailand:25%

4. Partner profile Carlsberg Asia Pte. Ltd: –Set up in 2000 by Carlsberg Breweries AS and TCC group. –To create significant brewing company in Asia. –Location based in Singapore –Key success: has experience and technologies inherited from the mother company and strong partnership with TCC group.

5. Partner profile Lao government: –Used to own company before with joint venture between itself and French investor, known as Brasseries et Glacières du Laos (BGL) –1975, rename Lao Brewery Co.Ltd –1993 reformed the joint venture: Government Loxley (public) Co.Ltd and Italian-Thai (public) Co.Ltd –Key success: Strategic location Monopoly

6. Partner profile TCC group: –One of the largest business in Southeast Asia –Privately-owned, focused on the production of beer and distilled liquor products. –Currently holds 80% of the Thai liquor market and over 70% of the beer market with annual sales in excess of 100 million cases. –TCC with Carlsberg Thailand launched Beer Chang in 1991 –Market share:75%, No 1 in Thai –Key success: strong financial and business experience in liquor industry

7. Output of the joint HRM: Improved staff working system Technical development: joint and exchange R&D High technology utilization Increase production capacity and higher standard Strong in financial asset Key success: –International standard of product quality –Combination of experiences from each partner –Monopoly

8. Methodology Plan to do: –Interview: The manager and staff of company though direct email and telephone –Collecting secondary data –Searching on the Internet –www.beer-lao.comwww.beer-lao.com –www.carlsberg.com ?www.carlsberg.com

9. Sample Question 1.Who do they find their partner? 2.How long does it take for negotiating? 3.How long will they join together? 4.How was the alliance formed? 5.How join control? 6.What are the resources pooled into the cooperation? 7.Who contribute for what? 8.How cooperation is organized? 9.What is the join goal? 10.Which benefits should be produce by the cooperation?

10. Recommendation and Question