1. Slide title 70 pt CAPITALS Slide subtitle minimum 30 pt ICTP – innovation strategy Assignment #1 & #2 May 26, 2015

2. Slide title 44 pt Text and bullet level 1 minimum 24 pt Bullets level 2-5 minimum 20 pt Characters for Embedded font: !"#$%&'()*+,-./0123456789:; ?@ABCDEFGHIJKLMNOPQRSTUV WXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~¡ ¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍÎÏÐÑÒ ÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö ÷øùúûüýþÿĀāĂăąĆćĊċČĎďĐđĒĖėĘęĚěĞğĠġĢģ ĪīĮįİıĶķĹĺĻļĽľŁłŃńŅņŇňŌŐőŒœŔŕŖŗŘřŚśŞşŠšŢ ţŤťŪūŮůŰűŲųŴŵŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝ẀẁẃẄẅ Ỳỳ–— ‘’‚“”„†‡…‰‹›⁄€™ĀĀĂĂĄĄĆĆĊĊČČĎĎĐĐĒĒĖĖĘĘĚĚĞĞ ĠĠĢĢĪĪĮĮİĶĶĹĹĻĻĽĽŃŃŅŅŇŇŌŌŐŐŔŔŖŖŘŘŚŚŞŞŢŢŤ ŤŪŪŮŮŰŰŲŲŴŴŶŶŹŹŻŻȘș−≤≥fifl ΆΈΉΊΌΎΏΐΑΒΓΕΖΗΘΙΚΛΜΝΞΟΠΡΣΤΥΦΧΨΪΫΆΈΉΊΰ αβγδεζηθικλνξορςΣΤΥΦΧΨΩΪΫΌΎΏ ЁЂЃЄЅІЇЈЉЊЋЌЎЏАБВГДЕЖЗИЙКЛМНОПРСТУФХ ЦЧШЩЪЫЬЭЮЯАБВГДЕЖЗИЙКЛМНОПРСТУФХЦ ЧШЩЪЫЬЭЮЯЁЂЃЄЅІЇЈЉЊЋЌЎЏѢѢѲѲѴѴҐҐә ǽ Ẁ ẁẂẃẄẅỲỳ№ Do not add objects or text in the footer area Strategy & Business Innovation 2015 | Ericsson Internal | 2015-02-02 | Page 2 Our strategic foundation VISION A Networked Society where every person and every industry is empowered to reach their full potential MISSION We lead transformation through mobility VALUES Trust, Innovation & Performance (reputation) Professionalism, Respect & Perseverance (culture) ASSETS Technology & Services leadership Global scale & skills

3. Slide title 44 pt Text and bullet level 1 minimum 24 pt Bullets level 2-5 minimum 20 pt Characters for Embedded font: !"#$%&'()*+,-./0123456789:; ?@ABCDEFGHIJKLMNOPQRSTUV WXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~¡ ¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍÎÏÐÑÒ ÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö ÷øùúûüýþÿĀāĂăąĆćĊċČĎďĐđĒĖėĘęĚěĞğĠġĢģ ĪīĮįİıĶķĹĺĻļĽľŁłŃńŅņŇňŌŐőŒœŔŕŖŗŘřŚśŞşŠšŢ ţŤťŪūŮůŰűŲųŴŵŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝ẀẁẃẄẅ Ỳỳ–— ‘’‚“”„†‡…‰‹›⁄€™ĀĀĂĂĄĄĆĆĊĊČČĎĎĐĐĒĒĖĖĘĘĚĚĞĞ ĠĠĢĢĪĪĮĮİĶĶĹĹĻĻĽĽŃŃŅŅŇŇŌŌŐŐŔŔŖŖŘŘŚŚŞŞŢŢŤ ŤŪŪŮŮŰŰŲŲŴŴŶŶŹŹŻŻȘș−≤≥fifl ΆΈΉΊΌΎΏΐΑΒΓΕΖΗΘΙΚΛΜΝΞΟΠΡΣΤΥΦΧΨΪΫΆΈΉΊΰ αβγδεζηθικλνξορςΣΤΥΦΧΨΩΪΫΌΎΏ ЁЂЃЄЅІЇЈЉЊЋЌЎЏАБВГДЕЖЗИЙКЛМНОПРСТУФХ ЦЧШЩЪЫЬЭЮЯАБВГДЕЖЗИЙКЛМНОПРСТУФХЦ ЧШЩЪЫЬЭЮЯЁЂЃЄЅІЇЈЉЊЋЌЎЏѢѢѲѲѴѴҐҐә ǽ Ẁ ẁẂẃẄẅỲỳ№ Do not add objects or text in the footer area Strategy & Business Innovation 2015 | Ericsson Internal | 2015-02-02 | Page 3 ›Weaknesses –Lacking cohesive innovation strategy –Historical reliance on H&Q to develop new products/solutions –Lack of funding/management attention to support an Innovation Strategy & execution of such ›Strengths –Innovation – recognized as a key value –Innovation Framework in place –Innovation training @ E/// Academy ›Application –Applying innovation framework, specifically IdeaBoxes and innovation coaches, to gather & develop ideas –Internal innovation competition to foster innovation (generating 1,000 ideas in 2014) –NBDI council deciding which ideas to invest in (internal VC) ›Design –Plan rather than strategy –Plan focusing on strengthening perception (internally & externally) as well as innovation collaboration w. customers –Lack history of developing a innovation strategy Innovation strategy* Reflections *Note that reflections relate primarily to unit of belonging

4. Slide title 44 pt Text and bullet level 1 minimum 24 pt Bullets level 2-5 minimum 20 pt Characters for Embedded font: !"#$%&'()*+,-./0123456789:; ?@ABCDEFGHIJKLMNOPQRSTUV WXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~¡ ¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍÎÏÐÑÒ ÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö ÷øùúûüýþÿĀāĂăąĆćĊċČĎďĐđĒĖėĘęĚěĞğĠġĢģ ĪīĮįİıĶķĹĺĻļĽľŁłŃńŅņŇňŌŐőŒœŔŕŖŗŘřŚśŞşŠšŢ ţŤťŪūŮůŰűŲųŴŵŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝ẀẁẃẄẅ Ỳỳ–— ‘’‚“”„†‡…‰‹›⁄€™ĀĀĂĂĄĄĆĆĊĊČČĎĎĐĐĒĒĖĖĘĘĚĚĞĞ ĠĠĢĢĪĪĮĮİĶĶĹĹĻĻĽĽŃŃŅŅŇŇŌŌŐŐŔŔŖŖŘŘŚŚŞŞŢŢŤ ŤŪŪŮŮŰŰŲŲŴŴŶŶŹŹŻŻȘș−≤≥fifl ΆΈΉΊΌΎΏΐΑΒΓΕΖΗΘΙΚΛΜΝΞΟΠΡΣΤΥΦΧΨΪΫΆΈΉΊΰ αβγδεζηθικλνξορςΣΤΥΦΧΨΩΪΫΌΎΏ ЁЂЃЄЅІЇЈЉЊЋЌЎЏАБВГДЕЖЗИЙКЛМНОПРСТУФХ ЦЧШЩЪЫЬЭЮЯАБВГДЕЖЗИЙКЛМНОПРСТУФХЦ ЧШЩЪЫЬЭЮЯЁЂЃЄЅІЇЈЉЊЋЌЎЏѢѢѲѲѴѴҐҐә ǽ Ẁ ẁẂẃẄẅỲỳ№ Do not add objects or text in the footer area Strategy & Business Innovation 2015 | Ericsson Internal | 2015-02-02 | Page 4 ›Weaknesses –Weakness of measuring effectiveness i.e. the resulting business value ›Strengths –Ownership –Monitored ›Application –General application –Dedicated for innovation process, not R&D ›Design –E2E process –Based on Innovation Management practices –Generic in nature Innovation process* Reflections *Only assessing innovation framework – not R&D

5. Slide title 44 pt Text and bullet level 1 minimum 24 pt Bullets level 2-5 minimum 20 pt Characters for Embedded font: !"#$%&'()*+,-./0123456789:; ?@ABCDEFGHIJKLMNOPQRSTUV WXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~¡ ¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍÎÏÐÑÒ ÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö ÷øùúûüýþÿĀāĂăąĆćĊċČĎďĐđĒĖėĘęĚěĞğĠġĢģ ĪīĮįİıĶķĹĺĻļĽľŁłŃńŅņŇňŌŐőŒœŔŕŖŗŘřŚśŞşŠšŢ ţŤťŪūŮůŰűŲųŴŵŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝ẀẁẃẄẅ Ỳỳ–— ‘’‚“”„†‡…‰‹›⁄€™ĀĀĂĂĄĄĆĆĊĊČČĎĎĐĐĒĒĖĖĘĘĚĚĞĞ ĠĠĢĢĪĪĮĮİĶĶĹĹĻĻĽĽŃŃŅŅŇŇŌŌŐŐŔŔŖŖŘŘŚŚŞŞŢŢŤ ŤŪŪŮŮŰŰŲŲŴŴŶŶŹŹŻŻȘș−≤≥fifl ΆΈΉΊΌΎΏΐΑΒΓΕΖΗΘΙΚΛΜΝΞΟΠΡΣΤΥΦΧΨΪΫΆΈΉΊΰ αβγδεζηθικλνξορςΣΤΥΦΧΨΩΪΫΌΎΏ ЁЂЃЄЅІЇЈЉЊЋЌЎЏАБВГДЕЖЗИЙКЛМНОПРСТУФХ ЦЧШЩЪЫЬЭЮЯАБВГДЕЖЗИЙКЛМНОПРСТУФХЦ ЧШЩЪЫЬЭЮЯЁЂЃЄЅІЇЈЉЊЋЌЎЏѢѢѲѲѴѴҐҐә ǽ Ẁ ẁẂẃẄẅỲỳ№ Do not add objects or text in the footer area Strategy & Business Innovation 2015 | Ericsson Internal | 2015-02-02 | Page 5