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Get R.E.A.L.: LOVE The forth step to ask without fear! Marc A. Pitman, The Fundraising Coach www.fundraisingcoach.com.

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Presentation on theme: "Get R.E.A.L.: LOVE The forth step to ask without fear! Marc A. Pitman, The Fundraising Coach www.fundraisingcoach.com."— Presentation transcript:

1 Get R.E.A.L.: LOVE The forth step to ask without fear! Marc A. Pitman, The Fundraising Coach www.fundraisingcoach.com

2 Let's Get R.E.A.L.! 1.Research 2.Engage 3.Ask 4.Love/Like/Live

3  Not your atm

4 Love/Like/Live  Love/Like the person anyway—they're more important than the gift –This business is ALL about relationships  Live with their response! –You don't always have to like the response but keep on loving the person

5 If they say yes  Develop systems –Receipt in 24-48 hours (70% don’t!) –Levels for written notes? –Levels for calling?

6 If they say yes  What do you all do?

7 Treat them their way  Recognition is all about the donor, not about you. –What fight are you inviting them into? –How are they good because they invested in your cause?

8 5 Love Languages  Saying “thank you” in a different dialect is like telling a non-Chinese speaker that you love them in Chinese

9 5 Love Languages  Words of Affirmation  Quality Time  Receiving Gifts  Acts of Service  Physical Touch How does this apply to donors?

10 5 Love Languages How do you like to be thanked? How can you thank your donors?  Words of Affirmation  Quality Time  Receiving Gifts  Acts of Service  Physical Touch

11 Social media  Set up Twitter lists and Google+ circles –You don’t need their permission on Twitter and Google+ (you do on Facebook and LinkedIn)

12 Social media  Set up Twitter lists and Google+ circles –Board –Donors –Influencers –Staff You want your staff on these sites!

13 HootSuite can help  Set up Twitter lists and Google+ circles –You don’t need their permission on Twitter and Google+ (you do on Facebook and LinkedIn)

14 Google Alerts…again SS

15 All sorts of ways

16 The story of the angry alum  What page on my book is this?

17 Fundraising is an extreme sport!  This is where the magic happens!

18 Fundraisingcoach.com  Subscribe to my ezine and get the “$100,000 Guide to Email Solicitation” e-course free  Fundraising Kick www.FundraisingKick.com  Movie Mondays www.MovieMondays2.com  100 Donors in 90 Days http://bit.ly/100in90 marc@fundraisingcoach.com


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