1. The Impact of New Media Technology on the Navajo Times1 TMC 480 Senior Project Oral Defense The Impact of New Media Technology on the Navajo Times Presented By: Sierra Johnson Arizona State University Department of Technology Management

2. The Impact of New Media Technology on the Navajo Times2 Biographical Introduction Major Field of Study: Graphic Information Technology Graduation Date: May 13, 2010 Faculty Mentor: Dr. Thomas Schildgen, Professor Employment: –Freelance Graphic Designer

3. The Impact of New Media Technology on the Navajo Times3 Biographical Introduction Continued Career Aspirations Upon Graduation: To gain experience within the Graphic Design field Special Interest in Senior Project Topic: Exposure to the impact of new media. To understand how print is in may effect others, but may be a benefit to the rest.

4. The Impact of New Media Technology on the Navajo Times4 Chapter 1 – Introduction – Title The Impact of New Media Technology on the Navajo Times By Sierra Johnson April 20, 2010

5. The Impact of New Media Technology on the Navajo Times5 Chapter 1 – Introduction – Statements of the Problem The problem of this research is to investigate weather or not it is a good idea for the Navajo Times to go digital and to see if the impact of new media is having an impact on the Navajo Times newspaper company today.

6. The Impact of New Media Technology on the Navajo Times6 Chapter 1 – Introduction – Limitations and Key Terms Limitations of the Project: This study is limited to the Navajo Times newspaper company on the Navajo Nation to show the significance of what the impact on rural areas are within the newspaper industry and see what new technology is being implemented today. This project is only limited to discussing the relating material with newspapers and new media and will not discuss the process of the newspaper printing process. Key Terms: –Facebook– A social networking website that is operated and privately owned by Facebook, Inc. –Penny Press – Penny Press newspapers were cheap, tabloid-style papers produced in the middle of the 29 th century. –Twitter– A free social networking networking and microblogging service that enables its users to send and read messages known as tweets. –Wi-MAX – A telecommunications technology providing wireless data, voice, and video over long distances. Sources Listed on Handout

7. The Impact of New Media Technology on the Navajo Times7 Chapter 2 – Review of Related Literature – Navajo Nation Size: 25,000 square miles (16.2 million acres) –Arizona, New Mexico, Utah Population: 180,000 (2000 census) No accurate data of how much Internet users there are on the Navajo Reservation Internet provider-WiMAX –Quest predicted it would take them 45 years to reach 70 percent of homes. Took them 2 years to get Internet access to 42 customers.

8. The Impact of New Media Technology on the Navajo Times8 Chapter 2 – Review of Related Literature – History of Newspapers 1830 –Newspapers took off with Penny Press. Takeover of Technology Great Depression = Radios –1929-1933 newspaper sales fell 42% –1941 – sales still down 20% –Televisions overcome radios http://www.fas.org/sgp/crs/misc/R40700.pdf Source: SCRC

9. As of 2009 newspaper sales continue to decline. http://www.fas.org/sgp/crs/misc/R 40700.pdf http://www.fas.org/sgp/crs/misc/R 40700.pdf http://www.fas.org/sgp/crs/misc/R 40700.pdf The Impact of New Media Technology on the Navajo Times9

10. 10 Chapter 2 – Review of Related Literature – New Media technology within the newspaper industry 5 ways to avoid extinction of newspapers: 1. Embrace Chaos 2. Devise a new strategy that emphasizes alliances and collaboration 3. Find a strong technology partner 4. Create a Twitter taxonomy 5. Explore micropublishing solutions

11. As of April 2009 Website views of Newspaper companies are on the rise. http://www.fas.org/sgp/crs/misc/R40700. pdf http://www.fas.org/sgp/crs/misc/R40700. pdf http://www.fas.org/sgp/crs/misc/R40700. pdf The Impact of New Media Technology on the Navajo Times 11

12. The Impact of New Media Technology on the Navajo Times12 Chapter 2 – Review of Related Literature – History of Navajo Times First published in 1960. Located in Window Rock, Arizona. Navajo Time’s missions statement is “to inform the Navajo people of events, news and issues of importance to them, whether from within the boundaries of the Navajo Nation or throughout the United States”. Publish newspapers every Thursdays

13. The Impact of New Media Technology on the Navajo Times13 Chapter 2 – Review of Related Literature – Navajo Times Today 23 K newspapers sold Subscribers: 100 –90% are sold Website views: 230,000 views per month What is being incorporated for new technology within the Navajo Times? –Education & Instruction –Benefits of incorporation and utilizing new technology –How to use new technology at work –How to use technology to improve profession –How to improve product –New Equipment & Supplies Purchasing new computer equipment, software and hardware, and improving Internet services.

14. The Impact of New Media Technology on the Navajo Times14 Chapter 3 – Methodology – Sampling Techniques and Survey Instrument Sampling Techniques: –Navajo Times Employee Survey Publisher/CEO Editor Subscriber/Circulations Advertising Manager –Navajo Times Reader Survey Randomly selected at newspaper stands Survey Instrument: –Navajo Times Employee Survey was completed online via e-mail. –Navajo Times Reader Survey was completed Face-to-face recorded on paper (21 participants), and online (21 participants). –Esurveyspro.com was used for online surveys.

15. The Impact of New Media Technology on the Navajo Times15 Chapter 3 – Methodology – Data Collection Microsoft Excel – Pie Charts Confidentiality on Readers & Employees, except CEO/ Publisher Tommy Arviso, Jr. Each Employee was given a set of questions based on their position at Navajo Times. Readers were asked the same questions online and in person.

16. The Impact of New Media Technology on the Navajo Times16 Chapter 4 – Results of the Project – Response Rate of Complete Surveys 100% Response Rate of the Navajo Times Readers –50% of surveys was completed in person. –50% of surveys was completed online. 50% Response Rate of Navajo Times Employees –No response was received from the remaining 4 of 8 employees.

17. The Impact of New Media Technology on the Navajo Times17 Chapter 4 – Results of the Project – Navajo Times Readers Online

18. The Impact of New Media Technology on the Navajo Times18 Chapter 4 – Results of the Project – Navajo Times Readers In Person

19. The Impact of New Media Technology on the Navajo Times19 Chapter 4 – Results of the Project – Navajo Times Readers Combined

20. The Impact of New Media Technology on the Navajo Times20 Chapter 4 – Results of the Project – Employee Surveys Do you think social networks are a good way for the Navajo Times to network? “Yes. Social networks add more capability and access to communicate with readers.”

21. The Impact of New Media Technology on the Navajo Times21 Chapter 4 – Results of the Project – Employee Surveys Views on major newspapers going digital: “Agree, Technology is so advanced that everyone and anyone with a cell phone can access the metro areas. However, this is not possible for the Navajo Times as we have a unique readership base. We have to consider the pro’s and con’s of circulation & targeted areas”

22. The Impact of New Media Technology on the Navajo Times22 Chapter 5 – Conclusions 1.Newspapers are generally sold: Newsstands in print 2.88% of readers read the Navajo Times for local news. 3.81% of readers are unaware of social networks 4.57% of readers on the Reservation find it difficult to get access to the Internet. 5.Navajo Times employees agree 100% that social networks are a good way to network. 6.The Navajo Times will continue to have a printed edition of the Navajo Times, New Media has not effected the sales of the Navajo Times nor has it had a effect on the residents of the Navajo Nation.

23. The Impact of New Media Technology on the Navajo Times23 Chapter 5 – Recommendations More time and questions for Navajo Times Employees Conduct all Reader Surveys in Person at multiple locations that Navajo Times newspaper are sold. Exclude online Surveys from this type of research.

24. The Impact of New Media Technology on the Navajo Times24 Thank You Any Questions?