1. Industry Data A Manufacturer Perspective

2. Questions we can answer now… What is the dollar value of the Writing category in the Canadian Commercial Market? Is the Writing category growing/declining in the latest quarter? Year to date? How is the Writing category performing relative to other Office Products categories?

3. Questions we can answer with the new data… What size are the major sub-categories within Writing? What sub-categories are driving growth/declines? Who is the market leader in the category/sub-category? What Brands are gaining/losing share? What items are driving growth/declines? What promotions are driving growth? What should we focus on? What should we do more often? What should we eliminate? Cost savings?

4. Example of Writing Market Overview Manufacturer Market Share & Market Share Point Change CategoryMarket

5. Example of Item Ranking Report Each item in the sub-category ranked on $ volumeDollar/Unit/Average Price/Share (80/20) *not actual ranking – items and numbers used for illustrative purposes only

6. Example of Promotion Analysis Understanding what Brand promotions are driving growth for the CATEGORY. Sharpie Promotion Competitor B Promotion Category up +10% Category down -2% *not actual numbers – used for illustrative purposes only

7. Strategic partnerships with key customers. Category and Sub-Category importance. Dollar and Unit POS Sales trends. Pricing Trends. Brand Share and Performance. Promotion Analysis New Information to make better business decisions…