1. RunToShop 1: Market research presentation Santeri Leimu

2. RunToShop (Background) RunToShop.fi provides recommendations for people in need of a product or a service RunToShop.fi provides recommendations for people in need of a product or a service Recommendations written by visitors of site Recommendations written by visitors of site In Finnish In Finnish Is free of use Is free of use  Likely to gain popularity Wide scale of products Wide scale of products Attracts many people Attracts many people

3. ADP Goal Implement business logic Implement business logic  Make RunToShop profitable To re-design RunToShop.fi: To re-design RunToShop.fi: 

4. Main research questions How to make income? How to make income? Who are the users of the site? Who are the users of the site? Who are the customer companies of the site? Who are the customer companies of the site? Is this profitable? Is this profitable?

5. Market & Findings No major (direct) competitors in business No major (direct) competitors in business E.g. sites like Amazon do have reviews E.g. sites like Amazon do have reviews Users consist of anyone who uses Internet Users consist of anyone who uses Internet Income comes from advertising Income comes from advertising Exact user figures to date uncertain, advertisement based on page views Exact user figures to date uncertain, advertisement based on page views Targeted advertising Targeted advertising No specific customer group No specific customer group  e.g. electronics are more popular than clothing  Adverts of electronics (stores) Companies and shops to advertise mostly large ones, e.g. Gigantti but small ones as well Companies and shops to advertise mostly large ones, e.g. Gigantti but small ones as well

6. Advertisement logic Either: Cash-per-click Cash-per-clickor Solid cost for a banner Solid cost for a banner  Decision by using common sense Contacting companies Contacting companies RTS has connections to advertisers yet they are excluded in our project RTS has connections to advertisers yet they are excluded in our project How much would a company be willing to pay for an advert? How much would a company be willing to pay for an advert?

7. Solid cost banner advertising Example: Example: ~ Six adverts, 50€ per month each for the first year ~ Six adverts, 50€ per month each for the first year More users  more income from ads More users  more income from ads No big amount of profit needed for break even point due to low costs (mainly just hosting) No big amount of profit needed for break even point due to low costs (mainly just hosting)

8. Benefits and learnings from market research experience Learning to contact companies Learning to contact companies Own assumptions do not reflect true shape of things Own assumptions do not reflect true shape of things Research gains perspective Research gains perspective Evaluating options is crucial for optimal result Evaluating options is crucial for optimal result