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Preparing Press Releases. What’s a press release? A written summary or update to make the media aware of your activities.

Published byDaniel Hicks Modified over 9 years ago

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Presentation on theme: "Preparing Press Releases. What’s a press release? A written summary or update to make the media aware of your activities."— Presentation transcript:

1 Preparing Press Releases

2 What’s a press release? A written summary or update to make the media aware of your activities.

3 Why do you need a press release? Announce your event Tell why your event is news Show your perspective Increase visibility Remind people of what your group does Highlight a report

4 When should you prepare a press release? News of upcoming events Report of recent events Reports of changes Reports of awards General announcements

5 How do you prepare a press release? Make it read like a news article Emphasize importance Be provocative Make clear headline and lead Make it look professional Follow technical guidelines

6 Get your press release out to the media.

7 Consider the timing and don't forget a follow-up.

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