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HOLE 19 GOLF RETAIL & SIMULATION COURTNEY SANDIFORD CHRIS HOFFOS
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ABOUT
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PRODUCTS
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TARGET MARKET
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PROMOTIONAL STRATEGY
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CAPITAL & FINANCING FINANCING 2015 BANK DEBT52% 750,000 EQUITY 700,000 TOTAL 1,450,000 CAPITAL EXPENSES LAND 150,000 BUILDINGS 1,000,000 LAND DEVELOPMENT & EQUIPMENT 170,000 TOTAL 1,320,000
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WHAT CAN WE EXPECT? REVENUES20152016201720182019 Number of Customers/day Equipment3645525457 Number of Customers/day Simulators810111213 Total Customers/day4455636670 PURCHASE PRICE20152016201720182019 Average Equipment Purchase/customer 80.00 82.00 84.05 86.15 88.31 Average Simulator Purchase/customer 28.57 29.29 30.02 30.77 31.54 NET INCOME82,272148,295229,644268,693309,222
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BREAKEVEN Base Case Cust/day 4455636670 Breakeven Cust/day35373635
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WHAT SHOULD WE DO?
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FEASIBLE REQUIRED ROI = 20% IRR = 31.4%
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QUESTIONS?
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Customers/dayAverage 5 year ProfitNet PaybackIRR 26 63,953 200,0665.6% 31 136,835 853,17320.2% 36 207,625 1,495,82631.4% 41 277,841 2,135,60540.8% 46 346,857 2,745,39349.0% Avg Equipment Purchase Price/CustomerAverage 5 year ProfitNet PaybackIRR 60 78,529330,6888.9% 70 144,123918,48321.4% 80 207,6251,495,82631.4% 90 270,8202,071,62739.9% 100 333,2812,629,11147.40%
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20152016201720182019 Manager Salary 48,960 50,184 51,439 52,725 54,043 Full time staff (wage rate/hr) $ 18.00 $ 18.45 $ 18.91 $ 19.38 $ 19.87 Part time staff (wage rate/hr) $ 11.00 $ 11.28 $ 11.56 $ 11.85 $ 12.14 Salary and Wage Costs Manager 97,920 100,368 102,877 105,449 108,085 Full time staff 141,120 144,648 148,264 151,971 155,770 Part time staff 10,543 38,707 62,963 76,539 91,693 Total Salaries and Wages 249,583 283,723 314,104 333,959 355,548
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Product ItemAverage Price Jackets$175 Shirts$50 Shorts$75 Pants$100 Hats$28 Product ItemAverage Price Drivers$277 Woods$183 Irons (Set)$713 Wedges$130 Putters$123 Product ItemAverage Price Bags$150 Tees$10 Balls$40
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Marketing CostsYear 1Source Online Ads6000DiscoverWeyburn.com Radio Ads9672Golden West Radio Billboard Ads700Protouch Signs Door Prize Donations500Golf Courses Website Design1000Stealth Interactive Licensing1055SLGA Store Sign7000Stellar Signs Total25,927
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COGS Golf Equipment 622,080 797,040 939,511 1,011,149 1,088,249 COGS Food and Drink 17,107 21,919 25,837 27,807 29,927 Total Cost of Goods Sold 639,187 818,959 965,347 1,038,955 1,118,176
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