1. 1 Meeting Diverse Programming Needs in a Pluralistic Society Presented by Phil Williams SBS Australia

2. 2 Face of Australian Society Today Population recently exceeded 20 million 5 million were born overseas 3 million speak a language other than English in the home 200 ethnic backgrounds

3. 3 SBS Charter “… provide multilingual and multicultural radio and television services that inform, educate and entertain all Australians and in doing so, reflect Australia’s multicultural society…”

4. 4 Providing Diversity SBS Radio delivers multilingual programming SBS Television delivers multicultural programming SBS Online supports both

5. 5 Multilingual Radio 68 languages per week Programming proportional to size of language group Other considerations –Languages spoken in the home –Recency of arrival –Need for Government services

6. 6 Multicultural Television 7.8 million Australians watch programs from 60 countries each week Main programming streams –News and Current Affairs –Foreign Language Films and Documentaries –Sports –Drama and Light Entertainment

7. 7 Diversity Can Be Controversial Ethnic tensions Religion Sex and Nudity Politics

8. 8 Feedback Radio broadcasts –Phone calls –Announcer interaction with communities Written feedback Phone log Ratings Formal Complaints

9. 9