2. Agenda About Toyota……….………Kevin Industry Analysis…………Terrence
Company Analysis……….Kevin
Competitor Analysis…….Zared
Recommendations……….Kevin
Conclusion……………………Zared

3. Founder
Kiichiro Toyoda

4. Products Type A engine First engine Toyota Model AA
First passenger car
Pacific War
First big contract
Toyota crown
First Japanese car exported

5. Toyota Now Management Team International activities
Best in the business
International activities
Manufacturing plants
Non – Automotive activities
Robots
                    Toyota President Katsuaki Watanabe

6. Industry Analysis
How it started
Where it’s now
The future

7. Engines
Steam
Internal combustion
Hybrids

8. Currently
Image
Accessories
Speed and Power

9. The Future of the Industry
Getting Smarter or more Lazy
GPS
Automatic Parallel Parking

10. Company Analysis
Strengths & weaknesses
Net Profit Margin
Market Share

11. Strengths Manufacturing Philosophy Reputation TPS Reliability
Durability

12. Weaknesses Theft Camry Toyota Camry Alaska 6th California 1st Colorado
2nd
Connecticut
3rd
Florida
Georgia
9th

13. Weaknesses
Local Market
Japan

14. Major Competitors MAZDA – Affiliate of Ford Motor Company
Founded in Japan in 1920
Started From making Machine Tools and Weapons for the Japanese Military
NISSAN
Founded in Japan in 1932
Started by building only Trucks right away
HONDA
Founded In Japan in 1948
Started by selling piston rings in 1938 to TOYOTA
Facility then destroyed During World War II
Then In 1948 started producing Autos

15. Competitor Analysis Sales Comparisons (Fiscal Year ending March 2006)
Company
Sales Growth
Sales/ In Millions (US$)
Percent Automobile Business
Largest Region For Sales
Toyota Motor
13.4%
181.34
93%
Japan (36.8%)
Mazda Motor Corporation 
8.3%
25.17
73%
Japan (41.6%)
Nissan Motor Co. Ltd. 
9.9%
81.27
94%
North America (43.5%)
Honda Motor Co. Ltd. 
14.5%
85.41
81%
North America (55.3%)
Source:

16. Competitor Analysis (How They Compete – Best Selling Sedan)
Mazda
14 Different Models
2007 Mazda 6 – Starting at $19,725 to $28,590
Nissan
12 Different Models
2007 Nissan Altima – Starting at $19,800 to $27,385
Honda
16 Different Models
2007 Honda Accord Sedan – Starting at $18,625 to $27,400
Toyota
21 Different Models
2007 Toyota Camry – Starting at $18,270 to $24,700

17. Recommendations Short term Long term Youth market Staying reliable
Strengthen local market
Dominate the Hybrid industry
Expand away from the United States

18. Conclusion
“MOVING FOWORD”

19. Thank You