2. J & J Organic Confections  Julia Mansfield & Jodeci Oquendo  Grade: 11th  Age: 16

3. Mission Statement  Mission Statement  Health is becoming a great priority to the American culture. With J & J Organic Confections health will no longer be an issue. With our sweets you can indulge yourself without a worry.  Opportunity  Organic ingredients are very healthier and don’t contain harmful added preservatives.  By purchasing our product we assure you a delicious healthy treat that will satisfy your cravings.

4. Business Profile  Manufacturing & Service  J & J Organic Confections is a retail business.  Legal Structure  Limited Liability Company  We selected this legal structure because there are simple operating equipment requirements, and there are greater liability protection for the business owner.

5. Qualifications We’re qualified to run this business because: Determined to make healthy treats Experience in organic baking Has taken Entrepreneurship and Marketing class Knowledgeable target market

6. Market Analysis Industry NameCatering Services Industry Size$7 Billion Total Population Hartford County Target Market Health conscious people, Athletes, Individuals with weight problems and Diabetics of all ages with a household average of $1,400 or greater Potential Market 75% of our target market would be willing to try organic treats. 3,574,097 956,374 2,757,082 Total Population Target Market Potential Market

7. 7 Target Market Segment Demographics  Health conscious individuals  Athletes  individuals with weight problems  Diabetics of all ages. With household incomes of $1,400 Geographic's Hartford County with the potential market size being 956,374. Psychographics  Individuals with fast paces lives that don’t have time to eat healthy and want to enjoy a dessert without gaining weight. Buying Patterns  The purchase pattern we look for are for our customers to come in at least twice a month willing to purchase 2-4 items.

8. Competitive Advantage $50.00 Quality of Product/Service Price Location Reputation/Brands Unique Factors/ Knowledge $30.00 $45.00 Excellent GoodExcellent LocalConvenient Culture friendly Bloomfield, CTHartford, CT Italian Bakery Birthday Cakes Organic Bakery Hartford, CT

9. Marketing Mix PeopleProductPlacePricePromotion Diabetics Athletes Individuals w. weight problems Health Conscious Individuals of all ages Pre-printed napkins Word-of-mouth social networks Hartford County Organic desserts $45.00 Competitively priced

10. Promotional Mix Publicity Facebook or Twitter and word-of-mouth $0.00 Sales Promotion Free samples to target market and Window display $60.00 Other Pre-printed napkins $25.00 $85.00 Promotional Expense Monthly Amount Monthly Amount

11. Cost of Materials/Labor Materials Material DescriptionCost/Total QuantityCost per Unit Organic Cupcake Recipe$70.56/24 $2.94 Pre-printed Napkins$25.00/1000 $.03 Pam Organic Cooking Spray$3.38/5oz $.68 Cupcake Boxes$52/200 $.26 Total Material Cost per Unit$3.91 Labor Labor Cost per HourTime (in Hours) to Make One UnitLabor Cost per Unit $8.25 30 minutes $4.13 Total Labor Cost per Unit $4.13 COGS (per Unit ) $8.04 Description of Sale: 24 Organic Vanilla Frosted Strawberry Cupcakes

12. Economics of One Unit Selling Price (per Unit) $45.00 COGS (per Unit) $8.04 Delivery (per Unit) (10% of the time) $.50 Total Variable Expenses (per Unit) $8.54 Contribution Margin (per Unit) $36.46 Description of One Unit of Sale: 24 Organic Vanilla Frosted Strawberry Cupcakes

13. Average Monthly Fixed Expenses Fixed ExpenseAverage Monthly Expense Insurance $150.00 Salaries $2,500.00 Advertising $25.00 Depreciation ( laptop, cell phone, oven, refrigerator, utensils and van) $788.12 Utilities (Gas, Electric, and Telephone) $700.00 Rent $1,600.00 Total Average Monthly Fixed Expenses $5,732.36

14. Time-Management Plan Schedule for a Typical Week Total Hours in a Week = 168Total Hours In A Week : 168

15. Monthly Sales Projections First Year Total Units Sold 2,841

16. Monthly Break-Even Units In an average month, the company will begin to make a profit after selling units. 157 $36.46 Contribution Margin Unit = 157 Units $5,732.36 Monthly Fixed Expenses

17. Projected Yearly Income Statement First Year Selling Price per Unit $45.00 Number of Units Sold 2,841 units Total Sales $127,845.00 Variable Expenses $24,262.14 Contribution Margin $103,582.86 Fixed Operating Expenses $68,788.32 Pre-Tax Profit $34,794.54 Taxes @ 15% $5,219.18 Net Profit $29,575.36

18. Start-Up Investment Start-Up Expenditures ItemWhere Will I Buy This?Cost DBACity of Hartford Town Hall$10.00 Refrigerated Display CasesDisplay Case Showcase$7,082.25 ServSafe Certification & ClassManchester Community College$175.00 3 Tables SetsBob’s Discount Furniture$891.00 Cash RegisterEBay$149.95 Partnership AgreementWebber & Myers LLC$150.00 13 Piece Pots SetMacy’s$449.99 17 Piece Kitchen UtensilsMacy’s $39.99 ComputerBest Buy Already Own Total Start-Up Expenditures $8,948.18 Cash Reserves Emergency Fund $4,474.09 Reserve for Fixed Expenses bills $ 17,197.08 Total Start-Up Investment: $30,619.35

19. ROS & ROI ROS: Return on Sales For My Business: Dollar Equivalent = ROI: Return on Investment For My Business: Dollar Equivalent = $29,575.36 (Annual net profit) $127,845.00 ( Annual sales ) x 100 = 23% $29,575.36 (annual net profit) $30,619.35 (start-up investment ) x 100 = 97% $23 $97

20. Financing Strategy SourceAmountDebtEquityGift Personal Savings $10,500.00$0.00 Relatives/Friends $9,620.00$10,101.00$0.00 Partner $10,500.00$.000$0.00 Totals $30,620.00$10,101.00$0.00 Total Start-Up Investment $30,619.35

21. Business Responsibility & Philanthropy Philanthropy  We plan to donate 5% of our net profits to JDRF (Juvenile Diabetes Research Foundation).  We also plan to go to homeless shelters once a week and give them desserts to have with there meals. Business Responsibility  We will incorporate this into our marketing plan by advertising our contributions on our receipts.  We will also incorporate donations into our marketing by hosting a yearly cook off to make the public aware of this foundation and ask for donations.

22. Business & Personal Goals Double profits within 2 years of our business opening Create an online website for customers to order our products Graduate from high school Learn to make and perfect recipes from different countries BusinessPersonal Expand our business to different locations Hire more experienced organic chefs Short-Term Long-Term To run a successful family owned business Being able to handle a fast pace bakery

23. Eat Good Feel Good Website Coming Soon