2. Music Exchange 2010 Creating a cost effective web presence Utilizing free tools and platforms to get your message and music out there. Brian Currin www.WebMarketer.co.za

3. Adapt to Change

4. Information Overload

5. Last year Music Exchange had a website and a Facebook Group

6. This year Music Exchange has:

7. ➔ Website (with feeds) ➔ Blog ➔ Twitter ➔ Facebook Page ➔ Facebook Group ➔ Soundcloud ➔ Fanbridge

8. Free and Freemium The Internet is full of Free and Freemium products to help build your online reputation.

9. FREE!

10. Other Profiles and Tools ● YouTube ● Delicious ● Stumble Upon ● Digg ● Google Buzz ● Gmail ● Google Analytics

11. 3 Elements of Online Marketing ● Find You ● Trust You ● Engage with you

12. 3 Pillars of Online Marketing - Jeff Bullas ● Content ● Search Engine Optimization ● Social Media Marketing

13. 9300

15. Wordpress Blog (est 2003) ● It's free ● Over 200 million websites ● Endorsed by Google ● Post to Blog by sending an email, including attached image ● Wordpress pings Google everytime you post

17. Wordpress Blog (cont.) ● Subscribers can receive emails ● YouTube, Soundcloud and Slide.com can be embedded. ● Can automatically Tweet ● Can automatically update profiles like Yahoo and LinkedIn ● Can automatically update your website

19. Twitter (est 2006) ● It's free ● 80 million people can't be wrong ● Headlines ● Engage with people ● Can update your Facebook, Website, MySpace, Reverbnation, etc ● Creates inbound links to your own Blog, Website, Facebook, etc

21. 3 types of Facebook presence ● Profile ● Group ● Page

22. Facebook (est 2008) ● It's free ● 400 million people can't be wrong (April 2009: 200 million) ● Wall can be updated by Blog posts and Tweets ● Statistics available for Pages ● Search Engine (partnered with Bing)

24. Soundcloud (est 2007) ● It's free (up to 2 hours worth of music) ● Music Player can be embedded in Blog, website, MySpace, Facebook wall, etc ● New songs added, automatically updates all embedded players. ● Streaming or Downloading ● Link songs or groups of songs to online store.

27. Fanbridge (est 2006) ● It's free (up to 400 mails per month) ● Subscribe and unsubscribe taken care of ● Personalize emails ● Not Spam ● Easy to use with excellent support

28. Domain Name ● Not free – about R300 to R400 renewable annually ● Can point anywhere: Facebook, Blog Twitter, etc ● Sub domains can be created. i.e. www.facebook.briancurrin.com ● Email redirect i.e. brian@currin.co.za forwards to brian.currin@gmail.combrian@currin.co.za

29. Things to do if you have a website ● Embed Blog and Twitter Feeds ● Google Analytics ● Optimize for search engines www.seoworkers.com

35. Digital Sales ● RhythmMusicStore.com

36. Promotion – free giveaways ● SAMP3.com / Channel24 (MWeb)

37. What do you need? Passion and Perseverence