1. Using YouTube and iTunes U for Video Distribution Sonja Foust, Office of News and Communications

2. Video or audio? VIDEO Meant for the public? YES Subscriber model? NO YouTube YES iTunes U NO Restricted by NetID or class? NO Choose any platform! YES Warpwire AUDIO iTunes U

3. Advantages of YouTube and iTunes U Public reach Search engine optimized Subscriber model The Duke marketing machine

4. http://oit.duke.edu/voicevideoweb/video/sharing

5. Tips and Tricks to Make Search Engines Love Your Content Descriptive titles with keywords near the front Accurate description that includes keywords Great thumbnails

6. More Resources styleguide.duke.edu/toolkit/video – Guidelines, policies, best practices – Recommended hardware & software – Training & peer-to-peer learning resources – Consulting resources on campus – Music, footage, and image resources (including Duke-branded bumpers and Duke b-roll library)