1. Geocoding—The Foundation For Spatial Analytics Berk Charlton, Managing Director of Product Management

2. PB Location Intelligence Disciplines The capability to organize and understand complex relationships between location and other data in order to drive business decisions through: GeocodingSpatial Data Integration Spatial Analytics DataMapping & Visualization Pitney Bowes | The Foundation For Spatial Analytics | Sept 20152

3. 3 Geocoding Overview Pitney Bowes | The Foundation For Spatial Analytics | Sept 2015

4. PB Geocoding Product - Overview Pitney Bowes | The Foundation For Spatial Analytics | Sept 20154 GeoStan (Group 1) – US / Canada Centrus Desktop (Group 1) – US / Canada MapMarker Desktop – U.S., Canada, UK, Australia MapMarker Server – 6 Countries Enterprise Geocoding Module – 123 Countries Global Geocoding API – 123 Countries MapInfo Pro / EGM - Desktop Geocoding Client

5. Geocoding o A process that assigns a latitude/longitude coordinate to an address. Once a lat/long is assigned, the geocoded address can be displayed on a map, used in a decision making workflow, used in a transaction and/or injected into a larger business process. StreetCityStZIP 4383 Apple Boulde rCO80303 4383 Apple Ct Boulder CO 80301-1745 -105.248599, 40.054337 Pitney Bowes | The Foundation For Spatial Analytics | Sept 20155

6. The Geocoding Process… 18, rue Paul-Lefarge, 9204 Paris-La Defense 10 o Standardize Address according to country rules o Cleanse Address o Verify / Validate Address o Match to Street Data / Local Geography o Return Detailed Address and Location Codes for additional decision making Pitney Bowes | The Foundation For Spatial Analytics | Sept 20156

7. Many ways to Geocode... Interpolated Street Address Intersection Parcel Centroid Street segment Postal codes City / Place Centroid Landmarks / Points of Interest / Business Name Neighborhoods User-Generated Street-centerline and Point data Pitney Bowes | The Foundation For Spatial Analytics | Sept 20157

8. PB Geocoding Product - Overview Pitney Bowes | The Foundation For Spatial Analytics | Sept 20158 GeoStan (Group 1) – US / Canada Centrus Desktop (Group 1) – US / Canada MapMarker Desktop – U.S., Canada, UK, Australia MapMarker Server – 6 Countries Enterprise Geocoding Module – 123 Countries Global Geocoding API – 123 Countries MapInfo Pro / EGM Geocoding Client

9.  Point-in-polygonDistance to a boundary Distance between two locations  Why Geocode? Pitney Bowes | The Foundation For Spatial Analytics | Sept 20159

10. A Brief History of Geocoding John Snow and the 1854 London Cholera Epidemic Miasma Theory Disproved Birth of Epidemiology Pitney Bowes | The Foundation For Spatial Analytics | Sept 201510

11. Brief History of Geocoding 1980’s – ZIP Centroid, DIME Files Early 1990’s – TIGER, GDT (County-based) Mid 1990’s – US Nationwide geocoding 2000 – Geocoding with Full Postal Conflation with Monthly Data Updates and CASS matching rules Early 2000’s - Street-level Intl Geocoding 2005 – Parcel Centroid Geocoding 2006 – Reverse Geocoding Late 2000’s – Geocoding Explosion with MapQuest, Google, Bing Maps, GPS and Mobile 2010 and beyond – POIs, Indoor geocoding, 3D geocoding Pitney Bowes | The Foundation For Spatial Analytics | Sept 201511

12. Reverse Geocoding - Defined Reverse Geocoding returns an ADDRESS for a given coordinate, usually a Latitude / Longitude Lat/Lons typically generated from a GPS-enable device such as a smart phone Pitney Bowes | The Foundation For Spatial Analytics | Sept 201512

13. Reverse Geocoding 13 Reverse geocoding is more complex than forward geocoding; the number of possible answers are greater. Reverse geocoding also cascades from most accurate to least accurate possible locations, including point-level address, interpolated address, street centerline, etc. Input Coordinates: Latitude: 40.008050 Longitude: -105.240945 Output Address: 4423 Colorado Ave Boulder, CO 80303-2175 Pitney Bowes | The Foundation For Spatial Analytics | Sept 2015

14. 14 Point-Level Geocoding Updates Pitney Bowes | The Foundation For Spatial Analytics | Sept 2015

15. Geocoding – Address Interpolation Interpolation approximates the location of an address based on the length of the segment and the address range assigned to the segment. For example, an address of 49 Main Street is halfway into the address range, so it is located half way along the segment on the odd side. Note: Sprint owns TomTom Streets w/ EGM today Pitney Bowes | The Foundation For Spatial Analytics | Sept 201515

16. Geocoding – Point Level is the New Accuracy Standard Positional accuracy is close to exact Pitney Bowes | The Foundation For Spatial Analytics | Sept 201516

17. Point-Level vs. Interpolated Geocodes Pitney Bowes | The Foundation For Spatial Analytics | Sept 201517

18. Some Applications Require Very High Confidence in Location Accuracy Pitney Bowes | The Foundation For Spatial Analytics | Sept 201518

19. Master Location Data Pitney Bowes | The Foundation For Spatial Analytics | Sept 201519

20. Master Location Data 20 167 Million Addresses Includes virtually all deliverable postal addresses…and we are looking for more Millions of non-postal street address in smaller communities and gated communities Millions of Base Addresses for multi- residential and commercial properties Locations don’t move if interpolated, and under 50ft move 167 Million Addresses Includes virtually all deliverable postal addresses…and we are looking for more Millions of non-postal street address in smaller communities and gated communities Millions of Base Addresses for multi- residential and commercial properties Locations don’t move if interpolated, and under 50ft move Pitney Bowes | The Foundation For Spatial Analytics | Sept 2015

21. Location Codes 21 Sept 2014July 2015 AP05 Structure centroid7.1m AP02Parcel centroid132m131m AP21 Base parcel point (synthetic)0.7m AP22 Backfill address point The precise parcel centroid is unknown. The address location assigned is based on two known parcel centroids. 3.9m4.6m AP23 Virtual address point The precise parcel centroid is unknown. The address location assigned is relative to a known parcel centroid and a street segment end point. 5.9m5.6m AP24 Interpolated address point The precise parcel centroid is unknown. The address location assigned is based on street segment end points. 11.9m10.9m Total156m160m It’s all about Precision! Pitney Bowes | The Foundation For Spatial Analytics | Sept 2015

22. 22 Master Location Data Uses Every Available U.S. Address as a Geocoding Reference Data Set, Geocoded to It’s Best available Location. MLD Address Fabric is an unlocked version of the base data used to create MLD, and can be used for analytical purposes within an organization

23. Pitney Bowes | The Foundation For Spatial Analytics | Sept 201523 Example of “Backfill” address points (P22), interpolated between two known parcel centroids

24. Pitney Bowes | The Foundation For Spatial Analytics | Sept 201524 Example of “Backfill” address points (P22), interpolated between two known parcel centroids Shown with building footprints and Parcel Boundaries

25. Pitney Bowes | The Foundation For Spatial Analytics | Sept 201525 Master Location Data – Extended Attributes

26. Pitney Bowes | The Foundation For Spatial Analytics | Sept 201526 Minimum Enclosing Circle Example of MLD Point

27. Master Location Data & GeoEnrichment Pitney Bowes | The Foundation For Spatial Analytics | Sept 201527 Example – U.S. Property Attributes. Link to MLD Unique ID Over 200 Fields of Information collected from County Governments Ownership Information Building and structure information # of Beds / Baths Roof Type / Roof structure Financing Information Valuation Information Much, Much More Available Q4 2015

28. U.S. Property Attributes A Wealth of Available Information Owner John & Jane Doe Purchase Date May 23, 2002 Land Value $90,500 Improvements Value $330,000 Built As:1 1/2 Story FinYear Built:2000 Exterior: Frame Masonry Veneer HVAC:Central Air to Air Interior Finish:DrywallBuilt As SQ Ft:2220 # of Baths:5Roof Type:Hip # of Bdrms:3Roof Cover:Spanish Shingle # of Stories:2More…. Assessor Parcel Number: 25-36-16-30-27-25 Address: 21550 SW 92 nd Pl Miami Fl 33189 County: Brevard (12009) Point Latitude: 28.312365 Point Longitude: -80.731393 City Use Description: Single Family Residence City Use Code: 0110 21550 SW 92nd Pl Miami, FL 33189

29. 29 Global Geocoding Coverage Pitney Bowes | The Foundation For Spatial Analytics | Sept 2015

30. PB Global Geocoding Strategy Go Deep Depth of Coverage within a Country Go Wide Broad Country Coverage OEM Data Partner with Best-In Class in- country Data Providers Operational Focus Pitney Bowes | The Foundation For Spatial Analytics | Sept 201530

31. PB Geocoding: - 123 Countries at Point and Street Level - Full Forward and Reverse Geocoding Support - 240+ Countries / Territories at Place & Postal Level Pitney Bowes | The Foundation For Spatial Analytics | Sept 201531

32. Enterprise Geocoding Module is a Foundational Component of Spectrum Spatial

33. 33 GeoComplete Module Pitney Bowes | The Foundation For Spatial Analytics | Sept 2015

34. GeoComplete Module Global Type-Ahead & AutoSuggest Point of Interest Search

35. GeoComplete Module 35 Pitney Bowes | The Foundation For Spatial Analytics | Sept 2015

36. 36 Enterprise Geooding Module – Integration with MapInfo Professional Pitney Bowes | The Foundation For Spatial Analytics | Sept 2015

37. Spectrum MapInfo Pro / Enterprise Geocoding Module Integration Simplified Architecture Global Geocoding Module Global Geocoding API (OEM Version) Global Geocoding API (OEM Version) 3 rd Party Application 3 rd Party Application MapInfo Pro Pitney Bowes | The Foundation For Spatial Analytics | Sept 201537

38. Mapinfo Pro / EGM Full Integration Pitney Bowes | The Foundation For Spatial Analytics | Sept 201538 Available Fall 2015 New Interface in 2016 Release Pro will be a full Geocoding Client for Enterprise Geocoding Module Local Geocoding Language Support Geocode Pro ces s Clo se Hel p Input Geocoding & Matching Options Output (Candidate Return Values) Server Configuration Input Table Addresses Create Points Geocode Level Street Matching Automatic – Accept First More Options Fallback to Postal Fallback to Geograph Output Table Addresses More Options Save as Default

39. 39 Q & A Pitney Bowes | The Foundation For Spatial Analytics | Sept 2015