1. Goes Wireless

2. Hertz Facts World's leading car renting organization Handles 30 million reservations annually Operates from 7000 locations –1,900 locations in the USA –5,100 locations around the world

3. In The Beginning Started in Chicago in September of 1918 Fleet of 12 Ford Model T’s By 1923 annual revenue was $1 Million Bought by GMC in 1926 –Omnibus in 1953 –RCA in 1967 –Ford Motor in 1987

4. Technology 1971 - Hertz went online between its call centers 24-7, 365 days a year 1984 - Computerized Driving Directions are introduced 1987 - Instant Return are introduced –Uses handheld computers 1988 – Cell Phone rental with your car

5. Technology (cont.) 1995 - Neverlost on-board navigation is introduced 1997 - www.hertz.com is launchedwww.hertz.com 1998 - Hertz and Magellan form partnership for improvement of Neverlost

6. Quick Rentals User friendly web page Homepage asks arrival and departure date Choice of vehicle Given quote Submit information

7. Customer Database Able to track credit cards Know your rental History Able to easily credit airline loyalty mileage

8. GPS-Tracking Allows Hertz to know exactly where its cars are at all times Can show how fast you are driving Could be used to give customers discounts on driving habits

9. Competitors –Online reservations –Founded in 1974 –1200 locations –Online reservations –2 nd largest in Industry –1700 Locations

10. Luxury and Performance Larger companies have a Luxury, Performance, or Premium Vehicles