1. I’m loving it!

3. differ from… 与 …… 不同 words and brand names.. …to create a positive image… attach … to 缚上, 系上, 贴上 The main idea of the paragraph is The right word at the right time in advertising can make millions.

4. A battery might be given a name that includes the words long or last to tell customers that it lasts for a long time. ( ) [ ] There are also companies that invent new words for their brand or product names.

5. What is the function of company or product names? They can tell the consumer about the advantages of the product or company. There are kinds of company or product names, what are there in the passage? five tell advantages of the product funny or unusual well-known word choose from old stories or legend invent new words

6. The main idea of the paragraph is Choosing the name for product is extremely important. Function and kinds of name for product and company summary

7. 1. What makes a good slogan? A good slogan should be "catchy" or easy to remember, and should convey a message that will make consumers form a positive image of the company and product. The main idea of the paragraph is A product will sell better if it is promoted with a slogan. Slogan’s functions are for products’ sell. Rewrite

8. It is possible that the reader or viewer will remember the advertisement but not the name of the product. Para4-6 Para4 Today’s advertisements’ beginning Dangers in making advertisements? The translation must be correct when products are sold abroad

9. Some of the most powerful words that sell are those that refer to the cost. Stores promise us discounts and tell us that they have the “biggest bargains”… The best-seller is that simple, magical word that seems to pull us into a store bargains &promise make sense think twice ( ) ( ) ) ( [ ] The main idea of the paragraph is ??? Warns to consumers about the false advertisements.

10. Can you draw out the right structure of the passage?

11. Please judge the following as true or false: ( )1.Tradesmen often use catchy words to describe their products in order to promote them. ( )2. Names can be chosen from only old stories and legends to make a product known to public. ( )3.Slogans such as “Just Do It” or “Coke Is It” are quite catchy and easy to remember. ( )4. It is very important for the advertisers to make the customers remember both the name of a product and itself. ( ) 5.In the 1960s, a British company successfully sold a car to the Germany because they had an attractive name of their car. T F T F T

12. Key phrases 1 differ from 2 attach to/connect with 3 attach importance to 4 start with 5 with the purpose of 6 point out 7 refer to 8 make sense 9 think twice 1 不同于 2 附着 / 联想 3 给予重视 4 以 开始 5 以 为目的 6 指出 7 指 / 参考 8 有道理, 有意义 9 慎重考虑

13. Translation 1 British English _______________( 不同于 ) American English 2 Do you ___________________________( 重视 ) what he said? 3 He studies hard ____________________ ( 为了上大学 ) to college. 4 What you say __________________( 没有意义 ) differs from attach importance to with the purpose of going makes no sense

14. A feeling of flying. The whole world knows about it.