1. The Intercultural Management Nicolas Chaussonnière Jérémie Dalibot
Germain Poirier
Cyril Tournier

2. Geert Hofstede criteria
The Intercultural Management
Introduction
The concept of Culture
Geert Hofstede criteria
Trompaars’ approach
Conclusion
Definition
Manage people according to their cultural differences
The founders
Hofstede
Trompenaars
Kluckhorn-Strodtbeck

3. Geert Hofstede’s criteria
The Intercultural Management
Introduction
The concept of culture
Geert Hofstede’s criteria
Trompaars’ approach
Conclusion
“ Culture is the collective programming of the mind which distinguishes the members of one human group from another. “
Geert Hofstede
Characteristics
The culture is acquired
The culture is interrelated
The culture is shared

4. Geert Hofstede’s criteria
The Intercultural Management
Introduction
The concept of culture
Geert Hofstede’s criteria
Trompaars’ approach
Conclusion
The levels of culture
National Culture
Industrial and Business Culture
Organizational Culture
Individual behavior

5. The Intercultural Management
Introduction
The concept of culture
Geert Hofstede’s criteria
Trompaars’ approach
Conclusion
The cultures have visible and invisible aspects
Visible
Invisible
Body language
Family values
Dress code
Role of the sexes
Way of life
Friendly pattern
Gastronomical customs
Geert Hostede’s researches

6. Geert Hofstede’s criteria
The Intercultural Management
Introduction
The concept of Culture
Geert Hofstede’s criteria
Trompaars’ approach
Conclusion
The POWER DISTANCE INDEX (Hierarchy)
= Degree of equality between peoples
The MASCULINITY INDEX (Hierarchy)
= Level of differentiation and discrimination
between gender
The INDIVIDUALISM INDEX
= Importance of individuality and individual rights
within the society

7. Geert Hofstede’s criteria
The Intercultural Management
Introduction
The concept of Culture
Geert Hofstede’s criteria
Trompaars’ approach
Conclusion
The UNCERSTAINTY AVOIDANCE INDEX
= Level of tolerance for uncertainty
and ambiguity within the society
THE LONG TERM ORIENTATION

8. Geert Hofstede’s criteria
The Intercultural Management
Introduction
The concept of Culture
Geert Hofstede’s criteria
Trompaars’ approach
Conclusion

9. Geert Hofstede’s criteria
The Intercultural Management
Introduction
The concept of Culture
Geert Hofstede’s criteria
Trompaars’ approach
Conclusion
The 7 dimensions of Trompenaars 1/2
Individualism or collectivism
Objectivity or subjectivity
Universalism or particularism
Culture spreading or limited

10. Geert Hofstede’s criteria
The Intercultural Management
Introduction
The concept of Culture
Geert Hofstede’s criteria
Trompaars’ approach
Conclusion
The 7 dimensions of Trompenaars 2/2
Attributed or acquired status
Will to control nature or not
Sequential or synchronous time

11. Geert Hofstede’s criteria
The Intercultural Management
Introduction
The concept of Culture
Geert Hofstede’s criteria
Trompaars’ approach
Conclusion
Necessity of
intercultural management
3 points to be remebered
Geert Hofstede and Trompenaars:
criteria to define cultures
Parameters vary substetantly between countries
Management must be adaptated to them

12. Geert Hofstede’s criteria
The Intercultural Management
Introduction
The concept of Culture
Geert Hofstede’s criteria
Trompaars’ approach
Conclusion
Q & A